Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience).

Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies.

Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value.

Topics discussed in this episode:

• Why retention starts before conversion.
• How to build trust.
• What makes a strong email list.
• How to craft the perfect welcome email.
• Why simple emails work best.
• What Email KPIs matter.
• How email segmentation boosts sales.
• Why you should send more emails.
• How email insights improve marketing.
• What makes a winning email strategy.

Links & Resources

Website: https://www.jasondonapel.com/
Website: https://theemailexperience.com/
LinkedIn: https://www.linkedin.com/in/jason-donapel/
Facebook: https://www.facebook.com/exJasonDonapel/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/vyw8dbn9

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore how to collect zero-party data to drive Shopify store conversions.

Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.

Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.

Topics discussed in this episode:

• What zero-party data is and why it's more reliable than third-party cookies.
• How to implement surveys at different customer journey touchpoints.
• Why marketing attribution surveys often contradict Google Analytics data.
• What questions to ask in post-purchase surveys.
• How to create engaging surveys with high response rates.
• What the ideal survey incentive amount is ($1 per minute).
• How one retailer reduced $80,000 in dead stock using product surveys.
• Why sharing survey data improves team decision-making.
• How to balance survey frequency without annoying customers.
• Why human connection through surveys builds trust in the AI era.

Links & Resources

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices.

Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.

Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses.


Topics discussed in this episode:

• What is Product Environmental Footprint (PEF) and why does it matter.
• How do eco-labels boost conversions and sales.
• Why is lifecycle assessment key for sustainability.
• How can brands automate sustainability data tracking.
• Which industries benefit most from eco-labels.
• How does publishing eco-scores impact traffic.
• Why do natural fibers have a high environmental cost.
• How can brands integrate eco-scores into Shopify.
• What regulations are shaping sustainability in the EU.
• How should brands start their sustainability journey.

Links & Resources

Website: https://peftrust.com
LinkedIn: https://www.linkedin.com/in/laurent-bocahut/
LinkedIn: https://www.linkedin.com/company/peftrust/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdf5ww3y

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore the critical yet often overlooked post-purchase customer journey.

Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities.

Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support costs, and converting refunds into exchanges—helping eCommerce brands maximize customer lifetime value while enhancing the overall shopping experience.

Topics discussed in this episode:

• Why post-purchase experience drives customer retention.
• How disconnected tools hurt customer experience.
• What unified post-purchase solutions look like.
• How to use tracking emails for upselling.
• Why returns can be retention opportunities.
• How to convert returns into exchanges.
• What return policy display strategies work best.
• How AI transforms e-commerce support.
• Why integrated tools reduce staffing needs.
• How optimized returns double customer lifetime value.

Links & Resources

Website: https://www.getredo.com/
Shopify App Store: https://apps.shopify.com/xiva
LinkedIn: https://www.linkedin.com/company/redo-tech
X/Twitter: https://x.com/redo_hq

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yn7styhj

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most.

Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders.

He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business.


Topics discussed in this episode:

• Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters.
• How OKRs help: They balance strategy and execution.
• Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics.
• Why profit strategy matters: Prioritize improvements aligned with your strengths.
• Founder time value: Weigh your “salary opportunity cost.”.
• Fractional CFO value: Maximize ROI through smarter resource allocation.
• Early-stage struggle: They need financial guidance but can't afford CFOs.
• E-commerce founder types: Creatives, marketers, and self-aware learners.
• Financial blind spots: Founders often miss key metrics like COGS ratios.
• Work “on” the business: Regular check-ins prevent misalignment.
  
  

Links & Resources

Website: https://www.getfutureready.co/
LinkedIn: https://www.linkedin.com/in/nathanlittlewood/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/zj8fhusy

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.

Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.

Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break

Topics discussed in this episode:

• Why privacy changes demolished marketing performance.
• How iOS updates doubled customer acquisition costs.
• What predictive AI does to restore ad targeting.
• How first-party data powers smarter marketing.
• Why old attribution models stopped working.
• How DTC brands are improving ROAS and reducing CAC
• What makes the 'movable middle' crucial for growth.
• How brands achieve 32% better media efficiency.
• Why AI combinations amplify marketing results.
• How to implement new tech in under 10 minutes.
  
  

Links & Resources

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore how to conquer eCommerce with insider tips from Rush Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping.

The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools.

Topics discussed in this episode:

• Why creativity meets business: From music producer to ecommerce CEO.
• How dropshipping works: Major companies like Wayfair use this model.
• What makes dropshipping easy: No inventory needed to start.
• How to avoid competing with Amazon: Success through targeted marketing.
• What three things drive success: Great products, landing pages, customer service.
• How to find reliable suppliers: Using ratings to vet partners.
• What profit margins you need: Why 3X pricing isn't enough.
• How AI makes dropshipping easier: Store creation in minutes.
• What daily tasks look like: Product research and order management.
• How beginners start right: Comprehensive training and support.

Links & Resources

Website: https://www.sellthetrend.com
Shopify App Store: https://apps.shopify.com/sellthetrend
LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/
Instagram: https://www.instagram.com/sellthetrend
Facebook: https://www.facebook.com/sellthetrend

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hjy9uur4

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses.

Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges.

Topics discussed in this episode:

• Why proper accounting goes beyond Shopify dashboard numbers.
• How poor accounting can sink your business sale price.
• What makes multi-channel accounting so complex.
• Why treating deposits as pure income is dangerous.
• How daily reconciliation prevents lost revenue.
• What makes U.S. sales tax a nightmare for sellers.
• How Facebook's sales tax differs from Shopify's.
• Why automation matters above $1M in revenue.
• What the future of eCommerce accounting looks like.
• How to automate accounting.

Links & Resources

Website: https://www.bookkeep.com/
Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce
LinkedIn: https://www.linkedin.com/company/bookkeepcom
X/Twitter: https://x.com/bookkeepcom

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ywkb2eht

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!