Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses.

Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges.

Topics discussed in this episode:

• Why proper accounting goes beyond Shopify dashboard numbers.
• How poor accounting can sink your business sale price.
• What makes multi-channel accounting so complex.
• Why treating deposits as pure income is dangerous.
• How daily reconciliation prevents lost revenue.
• What makes U.S. sales tax a nightmare for sellers.
• How Facebook's sales tax differs from Shopify's.
• Why automation matters above $1M in revenue.
• What the future of eCommerce accounting looks like.
• How to automate accounting.

Links & Resources

Website: https://www.bookkeep.com/
Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce
LinkedIn: https://www.linkedin.com/company/bookkeepcom
X/Twitter: https://x.com/bookkeepcom

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ywkb2eht

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.

Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.

Topics discussed in this episode:

• Why fragmented marketing tools create costly tech stack chaos.
• How mixed messaging drives customers away from your store.
• What essential tools every e-commerce tech stack needs.
• How unified commerce bridges online and in-store shopping.
• Why customer retention beats expensive acquisition costs.
• What makes social proof at checkout boost conversions.
• How tech stack analysis reveals hidden cost savings.
• Why partnerships matter for merchant growth.
• What makes the perfect migration timeline work.
• How to consolidate marketing tools effectively.

Links & Resources

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/company/growave-io/
LinkedIn: https://www.linkedin.com/in/joefox88/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4arb94fp

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir.

With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth.

He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue.


Topics discussed in this episode:

• Why expert consultants matter: The real cost of hiring cheap vs qualified specialists.
• How speed affects sales: Every second over 1.7s costs thousands in lost revenue.
• What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales.
• How to double revenue: Case study of scaling from $1.5M to $3M+ profitably.
• Why small wins compound: Turn 1% daily improvements into 10X annual growth.
• What apps you really need: Why less is more in your Shopify tech stack.
• How to boost sales fast: 5 tasks that lift revenue 50-70% in one week.
• Why 1.7 seconds matter: Optimizing for modern attention spans.
• What makes brands scalable: The 3 business types ready for rapid growth.
• How to stop wasting ad spend: Moving from trendy tactics to proven strategies.

Links & Resources

Website: https://growthbysabir.com/coffee
LinkedIn: https://www.linkedin.com/in/sabirsemerkant
Instagram: https://www.instagram.com/growthbysabir/
Facebook: https://www.facebook.com/growthbysabir/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/227czyj2

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.

Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue.

Topics discussed in this episode:

• Why getting emails opened is harder: Stand out as inbox filters tighten.
• How brand personality drives success: Build an authentic connection with a unique avatar.
• What makes daily emails work: Keep subscribers engaged with entertainment-driven content.
• How to properly segment lists: Target based on behaviors and preferences.
• Why most newsletter strategies fail: Avoid the key "value-based" content mistake.
• What drives real engagement: Boost deliverability by encouraging replies.
• How to repair poor deliverability: Improve domain reputation for primary inbox placement.
• What makes SMS and email work: Use AI-driven conversations for personalization.
• How one brand grew revenue from $15k to $65k: Learn the winning strategies.
• What successful email marketing costs: $7k-15k pricing and ROI factors.

Links & Resources

Website: https://emailsuperstars.com/
LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/
Instagram: https://www.instagram.com/stefpirvu/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/24ztw6sb

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.

Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights.

Topics discussed in this episode:

• How analytics drive eCommerce success through data-driven decisions.
• What role AI plays in transforming raw data into actionable insights.
• Why tracking search terms reveals vital customer intent patterns.
• How to pick the most important metrics for your online store.
• Why search vs browse behavior impacts different retail sectors.
• What null searches reveal about missed revenue opportunities.
• How GroupBy integrates with Shopify's native data collection.
• Why anonymous tracking delivers better personalization results.
• What makes an ideal analytics solution for merchants.
• How usage-based pricing works for stores of all sizes.

Find the first episode of the mini series here: https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4wdh98kt

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively.

Tune in to learn how automation can save time, improve response quality, and streamline your support process.

Watch this episode on Youtube: https://youtu.be/nPL3TvFhwEI

Topics discussed in this episode:

• How a phone repair shop became a thriving Amazon business.
• What happened when competitors used fake reviews as weapons.
• Why 50+ daily customer support emails needed a better solution.
• How Fluvi's AI turns complex support into one-click responses.
• What makes AI responses sound personal, not robotic.
• How sellers can customize AI responses per product.
• Why language barriers don't matter with AI support.
• What the credit system looks like for using Fluvi.
• How much time sellers save using AI vs manual replies.
• What makes Fluvi work for both small and large sellers.

Links & Resources

Website: https://fluvi.com/
LinkedIn: https://www.linkedin.com/company/fluvi-com/
X/Twitter: https://x.com/FluviApp/
YouTube: https://www.youtube.com/@fluvidotcom/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4vf6kj2w

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore how automation and software can streamline tax management for online sellers.

Kevin Reeth, founder and CEO of SellerLedger, joins host Claus Lauter to discuss modern solutions for e-commerce bookkeeping. With his extensive experience Kevin shares insights on simplifying accounting through automated data integration and tax compliance.

Topics discussed in this episode:

• Why traditional accounting fails e-commerce.
• What causes duplicate data issues.
• How Schedule C automation works.
• Why inventory tracking is key.
• Why separate personal and business finances.
• How to catch up on 2024/2025 bookkeeping.
• Why APIs transformed e-commerce bookkeeping.
• Why automation future-proofs bookkeeping.

Links & Resources

Website: https://sellerledger.com/
Shopify App Store: https://apps.shopify.com/seller-ledger
Instagram: https://www.instagram.com/sellerledger/
Facebook: https://www.facebook.com/sellerledger
YouTube: https://www.youtube.com/@Sellerledger

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2bheypp8

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---

In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.

Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance.


Topics discussed in this episode:

• Why marketers save 70% of their time with automated optimization.
• What makes cross-channel budget sharing more effective than platform silos.
• How third-party attribution data drives better optimization than platform metrics.
• Why clients see 400-500% ROAS improvement within months.
• How account managers can handle twice the clients in less time.
• What makes Shirofune's 1-hour onboarding and 2-month trial unique.
• Why account complexity matters more than size for results.
• What's driving the unstoppable shift to marketing automation.
• How staying curious keeps marketers ahead of the curve.

Links & Resources

Website: https://shirofune.us
LinkedIn: https://www.linkedin.com/company/shirofune-usa/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/244r2dnh

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!