• Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

  • Mar 5 2025
  • Length: 24 mins
  • Podcast

Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

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  • Summary

  • Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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    In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices.

    Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.

    Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses.


    Topics discussed in this episode:

    • What is Product Environmental Footprint (PEF) and why does it matter.
    • How do eco-labels boost conversions and sales.
    • Why is lifecycle assessment key for sustainability.
    • How can brands automate sustainability data tracking.
    • Which industries benefit most from eco-labels.
    • How does publishing eco-scores impact traffic.
    • Why do natural fibers have a high environmental cost.
    • How can brands integrate eco-scores into Shopify.
    • What regulations are shaping sustainability in the EU.
    • How should brands start their sustainability journey.


    Links & Resources

    Website: https://peftrust.com
    LinkedIn: https://www.linkedin.com/in/laurent-bocahut/
    LinkedIn: https://www.linkedin.com/company/peftrust/

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/bdf5ww3y

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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