• Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

  • Mar 10 2025
  • Length: 21 mins
  • Podcast

Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

Listen for free

View show details

  • Summary

  • Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
    ---

    In this episode, we explore how to collect zero-party data to drive Shopify store conversions.

    Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.

    Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.


    Topics discussed in this episode:

    • What zero-party data is and why it's more reliable than third-party cookies.
    • How to implement surveys at different customer journey touchpoints.
    • Why marketing attribution surveys often contradict Google Analytics data.
    • What questions to ask in post-purchase surveys.
    • How to create engaging surveys with high response rates.
    • What the ideal survey incentive amount is ($1 per minute).
    • How one retailer reduced $80,000 in dead stock using product surveys.
    • Why sharing survey data improves team decision-making.
    • How to balance survey frequency without annoying customers.
    • Why human connection through surveys builds trust in the AI era.


    Links & Resources

    Website: https://www.gojiberry.app/
    Shopify App Store: https://apps.shopify.com/gojiberry
    LinkedIn: https://www.linkedin.com/in/timothy-andersen/

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/3r2j8p4f


    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

    Become a smarter online seller in just 7 minutes
    Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

    Rate, Review & Follow
    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



    Show More Show Less
Show More Show Less

What listeners say about Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.