• How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

  • Feb 24 2025
  • Length: 35 mins
  • Podcast

How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

Listen for free

View show details

  • Summary

  • Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
    ---

    In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.

    Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.

    Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break

    Topics discussed in this episode:

    • Why privacy changes demolished marketing performance.
    • How iOS updates doubled customer acquisition costs.
    • What predictive AI does to restore ad targeting.
    • How first-party data powers smarter marketing.
    • Why old attribution models stopped working.
    • How DTC brands are improving ROAS and reducing CAC
    • What makes the 'movable middle' crucial for growth.
    • How brands achieve 32% better media efficiency.
    • Why AI combinations amplify marketing results.
    • How to implement new tech in under 10 minutes.

    Links & Resources

    Website: https://www.getangler.ai/
    Shopify App Store: https://apps.shopify.com/angler-ai-app
    LinkedIn: https://www.linkedin.com/company/angler-ai
    YouTube: https://www.youtube.com/@GetAnglerAI

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/29apttdz

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

    Become a smarter online seller in just 7 minutes
    Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

    Rate, Review & Follow
    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



    Show More Show Less
Show More Show Less

What listeners say about How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.