In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.

Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).

Other highlights include:

• Why trying to “be authentic” might just be killing your authenticity.
• The dangers of building your audience on platforms you don’t control (looking at you, social media).
• And yes, happy hours...are they the secret sauce to building lasting relationships?

Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.

The DBAS fairy podmother, Jenny Gardynski, joins Kate and Adam this week to talk about her storied career, her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts.

Here's all the highlights, none of the lowlights:

• Kate gets in the time machine and does a career rewind with Jenny, touching on her experiences in PR/Comms over the last decade.
• Jenny covers on how her agency experience translated to moving in-house when she joined G2.
• Jenny outlines what makes her nervous about AI - and it's not for the reasons you think.
• Adam tries to pitch slap the gang and promptly reminds everyone why he isn't an AE.

Words are hard. Press releases are harder.

Adam FINALLY gets Kate to show the world how good of a PR/Comms professional she truly is (it just took 15 episodes)

And Adam gets that look from Kate when he claims the future of journalism "is AI".

Here's some of the highlights, none of the low lights:

• Adam wonders out lout if PR really stands for press releases.
• Kate gets into her PR/comms bag and breaks down when the right time is for a startup to work with an agency.
• The gang agrees on this: a 3-month PR contract with an agency is wasted money... but not for the reasons you think.

You have to meet Zach Roberts 💀.

If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.

He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers 💀 podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.

Oh, and he roller skates in his free time.

Zach was kind enough to drop by our pod this week to talk about his views on product launches, enablement, and how the best product marketers are team players that focus on serving both internal and external customers.

Here's all the highlights, none of the lowlights:

• Zach shocks Kate and Adam with his acceptance of product opening videos in B2B
• Adam makes Zach really question how valuable infographics are in 2024 (hint: they aren't)
• Kate has Zach walk through what a solid product launch looks like
• Adam intros a new segment and promptly gets the episode slapped with the "explicit content" tag

Move aside, summer break - Adam + Kate are back!

The gang gets right back into the action, taking on the the frustration of job seekers everywhere - and trashing how AI has ruined the traditional job application process.

Here's some of the highlights, none of the low lights:

• The gang agrees: don't burn your bridges on the way out. The tech community is small and you never know when you will run into someone down the road.
• Kate covers how being self-aware and identifying gaps and weaknesses is important for hiring managers.
• Adam wonders if role-specific certifications are actually important for the hiring process in 2024.

This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.

Here's what happened next:

• Nick expresses his love for no-effort cold outreach on LinkedIn (it's "laziness at scale". His words, not ours.)
• Hold up, what does Air Traffic Control actually do?
• Unlocking the power of giving old content a face lift (instead of just creating new content)
• Nick doubles down on the idea that deep, well thought out content will always beat generic, mass proceed junk (again, his words.)
• Adam does his best to pitch slap Nick with a cold inmail-inspired message to get ATC into Nick's lap.

Looking for more info on Nick and Air Traffic Control?

Well, it's not exactly Freaky Friday type of shenanigans on this week's pod, but Kate and Adam do get into a conversation about the advice they would send to their 20-ish year old selves.

• Adam outlines why having a core group of mentors early on will set you up for success
• Kate stresses the value of doing side hustles, learning, and pushing yourself with every opportunity presented
• Adam wishes he spent time at an agency while Kate is an agency girl for life
• Intern Sidney gets a shoutout for ditching her marketing classes and still getting an A

This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

Here's what happened next:

• Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
• What is Justin's PLG Go-to-Market strategy?
• The evolution of product marketing and enablement 2.0
• Transparency and authenticity in B2B marketing, what is it good for?
• Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
• What are some challenges faced by Product Marketers?
• Empowering Product Marketers for the Future (when we take over the world)

Looking for more info on Justin and AssetMule?

• Follow Justin on LinkedIn
• Create your first 3 sales assets (for free!) with AssetMule