In this episode, Adam and Kate sit down with marketing leader Bryna Dilman to explore the secrets behind setting up a successful partnership program.

From finding the right partners to building scalable content programs and measuring success, Bryna shares actionable strategies that drive real growth.

Key Moments• [05:59] Finding the Right PartnersHow to identify and approach the right partners to maximize impact.• [07:27] Gaining Executive Buy-In for PartnershipsEffective strategies to secure leadership support for your partnership initiatives.• [11:11] Measuring Success: Metrics That MatterThe key performance indicators you need to track for successful partnerships.• [36:29] Final Advice on Setting Up a Partnership ProgramBryna’s actionable steps for building a partnership strategy that drives growth.

Packed with practical insights and real-world examples, this episode is your guide to building partnerships that matter.

Blake Lively PR conspiracies? Funny.

PR misconceptions in SaaS? Not so funny.

This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

Key Moments

[02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

[06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

[12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

[17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

[26:55] – How toactually measure PR (aka, why share of voice is a joke)

[33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

[45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

PR isn’t magic, but itis misunderstood. So let’s clear things up.

ABM is broken. Sales teams are spamming, marketing teams are overcomplicating, and AI is making it all worse.

But here’s the real kicker: Most companies shouldn’t even be running ABM.

This week, Adam and Kate bring in Mason Cosby, founder of Scrappy ABM, to expose the biggest ABM mistakes and how to actually make it work—without the fluff, wasted budget, or nonsense tech stacks.

🔥 In this episode:

• (06:45) Why ABM fails 90% of the time (and how to be the 10%)
• (15:30) The secret to sales & marketing alignment—it starts with comp plans.
• (27:00) Intent data is a scam? What to track instead.
• (31:24) The $1K ABM tech stack that does more than your overpriced software.
• (37:15) The future of ABM: A marketing evolution or just another rebrand?

If you’re done with buzzwords and ready for ABM that actually drives revenue, hit play now.

Additional Resources

• Connect with Mason on LinkedIn
• Listen to Mason's Podcast, Scrappy ABM
• Learn more about Scrappy ABM's services on their website

We’re back! Adam and Kate kick off 2025 with a bang – and a whole lot of exhaustion.

From holiday chaos to budget planning nightmares, they’re feeling the weight of the “do more with less” reality.

But marketers aren’t alone – layoffs, tighter budgets, and shifting priorities are shaking things up across the board.

This episode dives into:

• The Notion campaign everyone’s talking about – brand genius or LinkedIn cringe?
• AI’s meteoric rise post-inauguration – are you keeping up or falling behind?
• The battle for marketing’s seat at the SKO table – why it matters more than ever.
• Keep it or kick it? Headcount growth, budget delays, and the future of marketing in lean times.

If you’re ready to tackle 2025 with a fresh perspective (and maybe a little caffeine), hit play now.

After a short hiatus, Adam O. and Kate Campbell return to the pod with energy, insights, and holiday spirit.

It’s been (what feels like) months, but the duo dives right in—talking marketing challenges, PR shakeups, and why small agencies might just shine in 2024.

🔖 Episode Highlights: [01:17] Keep It or Kick It: Holiday Marketing — Are festive brand posts cringe or creative genius? Kate and Adam debate. [06:50] Big Career Moves — Kate shares her return to agency life and why it feels like coming home. [09:37] PR Industry Shakeups — Mergers, layoffs, and what they mean for marketing in 2024. Small agencies, this might be your moment. [15:58] Market Optimism: The ServiceTitan IPO — Vertical SaaS makes a splash. Are the markets finally back? [23:21] Budget Cuts, Big Goals — Real talk: 3x growth with 0x budget. Adam shares scrappy marketing plays you can steal to get through lean times. [26:11] Why Smaller, Intimate Events Win — Skip the overpriced booths; invest in real connections.

💡 Tactical Takeaways:

• Renegotiate tech contracts for cash flexibility.
• Scale back ads strategically—test, iterate, reinvest.
• Be creative with AI: from eBooks to nurture streams, Adam explains how GPT tools are filling his team’s gaps.

🎁 Plus: Kate shares her predictions for 2024 trends—personal outreach and intimate dinners are back, folks.

Adam + Kate are feeling themselves on this one - as they beat their annual OKR of recording 20 episodes by the end of 2024 - and they beat that by 2 1/2 months.

The gang is in an extra good mood on this one as they reflect on the life decisions that got them to this point in their podcasting career.

Here's all the highlights and none of the lowlights:

• Kate and Adam cover what they have loved & hated about the first 20 episodes - and what the next 20 could look like.
• LinkedIn has been feeling like an angsty teen that only listens to mid-90s grunge as of late - and the gang tries to figure out why that is.
• Community continues to be all the rage for marketers (and for good reason)... and that's not going to change in 2025.

The gang is joined by Chef (and Inbound correspondent) Will Davidson of Growth Operations Firm to take a crash course in marketing + sales relationships in 2024 - and why marketing teams are always right.

Here's all the highlights, none of the lowlights:

• Kate and Will recap all the fun from Inbound 2024.
• Will gets into why it's never been more important for marketing and sales to work together.
• Will stumps both Adam and Kate when he asks them to pitch slap him with the pod.

In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.

Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).

Other highlights include:

• Why trying to “be authentic” might just be killing your authenticity.
• The dangers of building your audience on platforms you don’t control (looking at you, social media).
• And yes, happy hours...are they the secret sauce to building lasting relationships?

Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.