After a short hiatus, Adam O. and Kate Campbell return to the pod with energy, insights, and holiday spirit.

It’s been (what feels like) months, but the duo dives right in—talking marketing challenges, PR shakeups, and why small agencies might just shine in 2024.

🔖 Episode Highlights: [01:17] Keep It or Kick It: Holiday Marketing — Are festive brand posts cringe or creative genius? Kate and Adam debate. [06:50] Big Career Moves — Kate shares her return to agency life and why it feels like coming home. [09:37] PR Industry Shakeups — Mergers, layoffs, and what they mean for marketing in 2024. Small agencies, this might be your moment. [15:58] Market Optimism: The ServiceTitan IPO — Vertical SaaS makes a splash. Are the markets finally back? [23:21] Budget Cuts, Big Goals — Real talk: 3x growth with 0x budget. Adam shares scrappy marketing plays you can steal to get through lean times. [26:11] Why Smaller, Intimate Events Win — Skip the overpriced booths; invest in real connections.

💡 Tactical Takeaways:

• Renegotiate tech contracts for cash flexibility.
• Scale back ads strategically—test, iterate, reinvest.
• Be creative with AI: from eBooks to nurture streams, Adam explains how GPT tools are filling his team’s gaps.

🎁 Plus: Kate shares her predictions for 2024 trends—personal outreach and intimate dinners are back, folks.