• Building an In-House Comms & PR Program From Scratch

  • Feb 11 2025
  • Length: 51 mins
  • Podcast

Building an In-House Comms & PR Program From Scratch

Listen for free

View show details

  • Summary

  • Blake Lively PR conspiracies? Funny.

    PR misconceptions in SaaS? Not so funny.

    This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

    Key Moments

    [02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

    [06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

    [12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

    [17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

    [26:55] – How toactually measure PR (aka, why share of voice is a joke)

    [33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

    [45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

    PR isn’t magic, but itis misunderstood. So let’s clear things up.
    Show More Show Less
Show More Show Less

What listeners say about Building an In-House Comms & PR Program From Scratch

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.