Blake Lively PR conspiracies? Funny.

PR misconceptions in SaaS? Not so funny.

This week, we’re pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSide—a PR pro who’s built reputations for brands like HP, SAP, Google Cloud, and ClickUp.

Key Moments

[02:30] – The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy

[06:45] – PR vs. Reality: Why SaaS founders misunderstand comms (and why PR isn’t just “getting in TechCrunch”)

[12:15] – When startups should actually think about PR (spoiler: it’s NOT day one)

[17:40] – What the changing media landscape means for SaaS (and why your buyers might trust a niche newsletter over Forbes)

[26:55] – How toactually measure PR (aka, why share of voice is a joke)

[33:20] – The in-house vs. agency PR debate: When to hire, when to outsource, and why it depends on your stage

[45:10] – A peek inside SuperSide’s creative comms strategy (and how PR ties into demand gen)

PR isn’t magic, but itis misunderstood. So let’s clear things up.

ABM is broken. Sales teams are spamming, marketing teams are overcomplicating, and AI is making it all worse.

But here’s the real kicker: Most companies shouldn’t even be running ABM.

This week, Adam and Kate bring in Mason Cosby, founder of Scrappy ABM, to expose the biggest ABM mistakes and how to actually make it work—without the fluff, wasted budget, or nonsense tech stacks.

🔥 In this episode:

• (06:45) Why ABM fails 90% of the time (and how to be the 10%)
• (15:30) The secret to sales & marketing alignment—it starts with comp plans.
• (27:00) Intent data is a scam? What to track instead.
• (31:24) The $1K ABM tech stack that does more than your overpriced software.
• (37:15) The future of ABM: A marketing evolution or just another rebrand?

If you’re done with buzzwords and ready for ABM that actually drives revenue, hit play now.

Additional Resources

• Connect with Mason on LinkedIn
• Listen to Mason's Podcast, Scrappy ABM
• Learn more about Scrappy ABM's services on their website

We’re back! Adam and Kate kick off 2025 with a bang – and a whole lot of exhaustion.

From holiday chaos to budget planning nightmares, they’re feeling the weight of the “do more with less” reality.

But marketers aren’t alone – layoffs, tighter budgets, and shifting priorities are shaking things up across the board.

This episode dives into:

• The Notion campaign everyone’s talking about – brand genius or LinkedIn cringe?
• AI’s meteoric rise post-inauguration – are you keeping up or falling behind?
• The battle for marketing’s seat at the SKO table – why it matters more than ever.
• Keep it or kick it? Headcount growth, budget delays, and the future of marketing in lean times.

If you’re ready to tackle 2025 with a fresh perspective (and maybe a little caffeine), hit play now.