Send us a text

Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/

Could understanding how people think and feel give you an edge in SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.

00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Free Ultimate SEO Guide: https://fireusmarketing.com/the-ultimate-seo-guide/

What does it take to build an effective SEO strategy for B2B SaaS companies?

In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.

00:00 Intro
01:19 Meet the SEO Expert
02:22 Sasha's Background and Journey
04:48 Early Career and First Marketing Job
05:07 What it is like to start in DIgital World
09:16 Transition to Germany and Career Growth
12:37 Languages Spoken by Sasha
13:40 Current Work and Exciting Projects
14:50 Difference of B2B and SAAS in SEO
17:07 Solving SaaS Problems as an SEO
23:14 Understanding Different Shapes of Content
23:55 Creating an Effective SEO Funnel
24:28 Middle and Bottom of the Funnel Strategies
25:52 Importance of User Intent and Content Delivery
26:30 Leveraging Social Media and Forums
30:39 Common SEO Mistakes and How to Fix Them
33:23 Technical SEO Challenges
36:55 Key Tools for SEO Success
38:03 Aha Moments in B2B SEO
40:21 Additional Tips for B2B SEO
42:48 Future of SEO in B2B
44:54 Conclusion and Final Thoughts

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Free Ultimate SEO Guide Here

Is your digital marketing strategy ready for the voice search revolution?

In this episode of The Digital Revolution Podcast, Eli is joined by Rozina Batool, a leading expert in SEO and voice optimization, to explore the rising impact of voice search on how people find information online. Rozina breaks down the key differences between text and voice searches, shares practical tips for optimizing your content to rank in voice queries, and highlights the best tools and strategies to measure success.

We’ll also take a look into the future of SEO and voice optimization, offering actionable insights to help your business stay ahead in this rapidly evolving space. Whether you’re a digital marketer, business owner, or just curious about the latest trends, this is an episode you won’t want to miss!

00:00 Intro
00:44 Meet the SEO Expert
02:24 Who is Rozina Batool?
06:55 Exciting SEO Projects Rozina is Working On
08:51 Rozina’s Favorite AI Tool for SEO
09:36 Text Search vs. Voice Search: Key Differences in SEO
12:39 How to Optimize Content for Voice Search SEO
16:08 Comparing Voice Search Platforms: Google Assistant, Siri, and More
18:21 Tools to Analyze and Optimize Voice Search Content
23:52 FAQ Strategies for Voice Search Success
30:23 Tracking Voice Search Traffic to Your Website
37:12 The Future of SEO: Trends in Voice Search Optimization

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Curious about the secrets to building quality backlinks and boosting your SEO?

In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.

00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Struggling to Get Your Videos Seen?

In today’s episode of the Digital Revolution Podcast, Eli sits down with Rob Wilson, the face of vidIQ, to explore top strategies for YouTube growth. Rob shares his journey and expert insights on video SEO, from crafting compelling thumbnails to mastering short-form content. Perfect for creators and business owners, this episode is packed with actionable tips to boost your YouTube presence and stay.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Ever wondered which overlooked SEO tactics can still drive big results?

In today’s episode of the Digital Revolution Podcast, digital marketing and SEO expert Charles Float shares powerful, lesser-known strategies to boost your visibility and refine your approach in an evolving landscape. From leveraging user engagement signals and harnessing the power of Parasite SEO to enhancing your site’s performance with internal linking and optimized meta titles, Charles dives deep into tactics that make a difference. Plus, get insights into the growing role of AI in SEO and what it means for your future strategy.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Are you ready to take your SEO career to the next level? Whether you're just starting or aiming for a senior leadership role, this episode is packed with expert tips to help you succeed.

In this episode of the Digital Revolution Podcast, we depart from our usual format to bring you a special discussion aimed at helping those in the SEO field elevate their careers. Our host Eli is joined by SEO experts Brian Wood, JJ Stedman, and Kevin Hancock. The episode is divided into three key sections: entry-level SEO guidance for those just starting, tips for advancing to mid-level positions, and advice for SEOs aiming to break into senior leadership roles. The team shares invaluable insights on building experience, improving your resume, developing critical skills, and the importance of networking and continuous learning.

00:00 Intro
00:55 Meet the SEO experts
04:04 What managers look for when hiring an SEO
07:36 Other skills that will help in SEO world
10:10 Resume that sticks out to SEO hiring managers
18:34 Where to learn SEO online and stay updated
23:56 Difference between hiring Senior and Junior SEOs
29:59 SEO skills needed Manager or Senior Level
37:13 Importance of communication and teamwork at Senior Level
51:29 Going from manager position to Director
54:07 Making LinkedIn profile stand out
01:00:32 Characteristics of a Successful VP of SEO
01:04:59 Recap

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok

Send us a text

Welcome to another episode of the Digital Revolution Podcast. Today, we're joined by Shawn Massie, the founder and CEO of Scratch Digital.

With a deep background in digital strategy and brand growth, Shawn shares his expert insights on how Conversion Rate Optimization (CRO) can dramatically improve Search Engine Optimization (SEO) efforts and drive measurable business results.

About This Episode:

In this episode, Eli and Shawn dive into a rich discussion about the intersection of SEO and CRO, offering listeners a detailed exploration of strategies that can enhance online visibility and user engagement.

Key Points Discussed:

• Shawn’s Background: From an early fascination with engineering to a profound career in digital marketing, Sean narrates his professional journey and the pivotal moments that shaped his career path.
• Introduction to CRO: Sean explains the fundamentals of Conversion Rate Optimization, emphasizing its critical role in complementing SEO by enhancing site functionality and user experience.
• Tactical Insights: Practical strategies and tools are discussed for businesses looking to integrate CRO with SEO to boost their online presence and conversion rates.
• Entrepreneurial Insights: Shawn shares his experience of starting Scratch Digital, focusing on the challenges and rewards of establishing a digital marketing agency.
• Future Trends: A look into the evolving landscape of digital marketing, focusing on the increasing importance of AI and the need for quick content delivery.

If you're fascinated by digital marketing strategies or looking to improve your business's online impact, this episode is packed with actionable insights. Whether you're a business owner, a marketing professional, or just curious about the digital space, there's valuable learning to be had.

Don't forget to subscribe and leave your feedback. We love hearing from our listeners!

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect With Us:

Fire Us Marketing

• Instagram
• LinkedIn
• YouTube

The Digital Revolution Podcast

• Instagram
• LinkedIn
• YouTube

Eli Adams Personal

• LinkedIn
• TikTok