• Neuromarketing and SEO with Giulia Panozzo

  • Dec 17 2024
  • Length: 48 mins
  • Podcast

Neuromarketing and SEO with Giulia Panozzo

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    Free Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/

    Could understanding how people think and feel give you an edge in SEO?

    In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.

    00:00 Intro
    01:13 Meet the SEO Expert
    02:21 Giulia's Background and Journey
    07:09 Phobias and the Brain
    10:16 Exercises That Can Help The Brain Overcome Phobias
    13:19 What Currently Excites Giulia
    21:14 Understanding Neuromarketing
    22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
    23:34 Improving User Experience with Search Console
    25:20 The Importance of Familiarity in Branding
    26:17 Using Microsoft Clarity for Better UX
    27:36 Understanding Consumer Behavior and Cognitive Biases
    29:00 Eye Tracking and Other Neural Measures
    30:38 Tools or Services For Eye Tracking
    32:21 Psychological Triggers in SEO Copy
    35:04 Numerical Biases and Marketing Tactics
    37:39 Heuristics and Decision Making in Marketing
    41:07 The Role of Emotion and Trust in Marketing
    44:32 Future of Neuromarketing and SEO
    47:16 Conclusion and Final Thoughts

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