• SEO for SaaS with Sasha Lazarchuk

  • Dec 10 2024
  • Length: 45 mins
  • Podcast

SEO for SaaS with Sasha Lazarchuk

  • Summary

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    Free Ultimate SEO Guide: https://fireusmarketing.com/the-ultimate-seo-guide/

    What does it take to build an effective SEO strategy for B2B SaaS companies?

    In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.

    00:00 Intro
    01:19 Meet the SEO Expert
    02:22 Sasha's Background and Journey
    04:48 Early Career and First Marketing Job
    05:07 What it is like to start in DIgital World
    09:16 Transition to Germany and Career Growth
    12:37 Languages Spoken by Sasha
    13:40 Current Work and Exciting Projects
    14:50 Difference of B2B and SAAS in SEO
    17:07 Solving SaaS Problems as an SEO
    23:14 Understanding Different Shapes of Content
    23:55 Creating an Effective SEO Funnel
    24:28 Middle and Bottom of the Funnel Strategies
    25:52 Importance of User Intent and Content Delivery
    26:30 Leveraging Social Media and Forums
    30:39 Common SEO Mistakes and How to Fix Them
    33:23 Technical SEO Challenges
    36:55 Key Tools for SEO Success
    38:03 Aha Moments in B2B SEO
    40:21 Additional Tips for B2B SEO
    42:48 Future of SEO in B2B
    44:54 Conclusion and Final Thoughts

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