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Could understanding how people think and feel give you an edge in SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Giulia Panozzo, a neuroscientist turned marketer. She discusses the intersection of neuroscience and marketing, emphasizing the growing role of user experience in SEO. Giulia shares her personal journey from Italy to becoming a director of customer acquisition and a neuromarketing consultant. She also delves into practical applications of neuromarketing principles in SEO, including tools for eye tracking, consumer behavior analysis, and the importance of trust and emotional connection in marketing.

00:00 Intro
01:13 Meet the SEO Expert
02:21 Giulia's Background and Journey
07:09 Phobias and the Brain
10:16 Exercises That Can Help The Brain Overcome Phobias
13:19 What Currently Excites Giulia
21:14 Understanding Neuromarketing
22:28 How Neuromarketing Principles Can Better The Overall SEO Experience
23:34 Improving User Experience with Search Console
25:20 The Importance of Familiarity in Branding
26:17 Using Microsoft Clarity for Better UX
27:36 Understanding Consumer Behavior and Cognitive Biases
29:00 Eye Tracking and Other Neural Measures
30:38 Tools or Services For Eye Tracking
32:21 Psychological Triggers in SEO Copy
35:04 Numerical Biases and Marketing Tactics
37:39 Heuristics and Decision Making in Marketing
41:07 The Role of Emotion and Trust in Marketing
44:32 Future of Neuromarketing and SEO
47:16 Conclusion and Final Thoughts

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Free Ultimate SEO Guide: https://fireusmarketing.com/the-ultimate-seo-guide/

What does it take to build an effective SEO strategy for B2B SaaS companies?

In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.

00:00 Intro
01:19 Meet the SEO Expert
02:22 Sasha's Background and Journey
04:48 Early Career and First Marketing Job
05:07 What it is like to start in DIgital World
09:16 Transition to Germany and Career Growth
12:37 Languages Spoken by Sasha
13:40 Current Work and Exciting Projects
14:50 Difference of B2B and SAAS in SEO
17:07 Solving SaaS Problems as an SEO
23:14 Understanding Different Shapes of Content
23:55 Creating an Effective SEO Funnel
24:28 Middle and Bottom of the Funnel Strategies
25:52 Importance of User Intent and Content Delivery
26:30 Leveraging Social Media and Forums
30:39 Common SEO Mistakes and How to Fix Them
33:23 Technical SEO Challenges
36:55 Key Tools for SEO Success
38:03 Aha Moments in B2B SEO
40:21 Additional Tips for B2B SEO
42:48 Future of SEO in B2B
44:54 Conclusion and Final Thoughts

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
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Free Ultimate SEO Guide Here

Is your digital marketing strategy ready for the voice search revolution?

In this episode of The Digital Revolution Podcast, Eli is joined by Rozina Batool, a leading expert in SEO and voice optimization, to explore the rising impact of voice search on how people find information online. Rozina breaks down the key differences between text and voice searches, shares practical tips for optimizing your content to rank in voice queries, and highlights the best tools and strategies to measure success.

We’ll also take a look into the future of SEO and voice optimization, offering actionable insights to help your business stay ahead in this rapidly evolving space. Whether you’re a digital marketer, business owner, or just curious about the latest trends, this is an episode you won’t want to miss!

00:00 Intro
00:44 Meet the SEO Expert
02:24 Who is Rozina Batool?
06:55 Exciting SEO Projects Rozina is Working On
08:51 Rozina’s Favorite AI Tool for SEO
09:36 Text Search vs. Voice Search: Key Differences in SEO
12:39 How to Optimize Content for Voice Search SEO
16:08 Comparing Voice Search Platforms: Google Assistant, Siri, and More
18:21 Tools to Analyze and Optimize Voice Search Content
23:52 FAQ Strategies for Voice Search Success
30:23 Tracking Voice Search Traffic to Your Website
37:12 The Future of SEO: Trends in Voice Search Optimization

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
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Fire Us Marketing

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The Digital Revolution Podcast

• Instagram
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Eli Adams Personal

• LinkedIn
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