In this episode of the Modern Direct Seller Podcast, we're diving deep into the world of emerging trends with Jodi Crater, the Senior Vice President of Sales and Field Development at Lemongrass Spa. Jodi brings her expertise to the table as we discuss the latest movements shaping the direct sales industry, from artificial intelligence to the evolving preferences of consumers. She shares her insights on how these trends impact the way we do business and offers actionable advice for staying ahead of the curve. Tune in and discover the trends you need to embrace to keep your sales game strong!

Keep up with Jodi on LinkedIn and take a peek at what's going on over at Lemongrass Spa on their website or over on their Facebook Page.

Time-Based Notes:

0:50 Meet Jodi Crater

5:10 Why Trends Should be Embraced

8:37 AI is Not Going Away

10:14 Automations & Personalization

12:28 Value-Focused Marketing

13:48 Look Beyond the Direct Sales Bubble to Grow

16:15 You Need to Manage Your Expectations

25:00 Unpacking Lemongrass LIVE

30:51 Jodi's Favorite Office Supply + How to Connect

32:39 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode202

In this episode, we’re chatting with three amazing leaders from Academy VIP—Sheri Friederichs, Laura Vandiford, and Lauren Gregory—who are absolutely crushing it in 2024. Sheri, a diamond leader with Tastefully Simple, shares how she balances life on the farm with her successful business. Laura talks about growing her jBloom & PermaLinx business while also working part-time as a pharmacist. And Lauren, a special education teacher by day, walks us through her journey with Color Street and how she’s leveraged Facebook parties to grow her biz. Together, we unpack their go-to strategies for 2024, including a mix of in-person and virtual events, and the innovative tools helping them stay ahead of the game.

You can find Lauren on her website, Laura on Facebook or Instagram, and you can find Sheri on Facebook or call/text her at 701 403 7164.

The Modern Direct Seller Challenge kicks off next week (Sept 16th)-- have you saved your seat? 5 Days of FREE actionable training + PRIZES! Click here to sign up.

Time-Based Notes:

0:51 Meet Sheri, Lauren & Laura

1:42 Sheri's Story

2:33 Laura's Story

3:30 Lauren's Story

4:52 What's Working Right Now

7:57 Laura's Current Wins & Goals

9:20 Sheri's Current Wins & Goals

10:35 Lauren's Current Wins & Goals

11:28 Favorite Parts of the Modern Direct Seller Academy

15:31 Tips to Keep Going

20:00 Fave Office Supplies & How to Connect

24:13 Sign Up for the FREE 5-Day Challenge

34:55 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode201/

E200: What I've Learned After 200 Episodes and 100,000+ Downloads

Welcome to a milestone episode of the Modern Direct Seller Podcast! We’ve hit 200 episodes and over 100,000 downloads—mind blown! In this special episode, we’re taking a look back at where it all began in my dusty garage, and I’m sharing 10 invaluable lessons learned along the way. From the importance of turning the microphone on (literally and figuratively) to embracing change, asking for what you want, and trusting the process even when you don’t see immediate results, this episode is packed with insights that go beyond podcasting. Cheers to the next 200!

Time-Based Notes:

0:29 Celebrating 200 Episode and 100,000+ Downloads

2:39 Lesson #1: Turn the Microphone On

4:33 Lesson #2: Just Ask

6:23 Lesson #3: Know That They Are Listening

8:17 Lesson #4: It's Fun to Evolve & Change

10:41 Lesson #5: It's OK to Repeat Yourself

13:00 Lesson #6: Being Prepared is Gold

14:55 Lesson #7: It's OK to Ask for Help

17:29 Lesson #8: Share What You Know

18:46 Lesson #9: Repurpose the content

20:39 Lesson #10: Celebrate Those Wins

23:32 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode200/

In this episode, we’re getting real about why email marketing is a must for your direct sales business. We're breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audience—without worrying about social media algorithms getting in the way. We’ll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If you’re ready to level up your marketing game, this episode is definitely for you!

Get more training on email marketing during our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!

Add your name to the Oh My, Hi! Waitlist or text WEBSITE to (619) 760-2300 to stay in the loop about the new features dropping in November.

Time-Based Notes:

0:24 Introduction

1:34 How We Use Email Now

3:03 How We Started with Email Marketing

6:04 Why Email is More Impactful than Social Media

7:53 Don't Rely Soley on Company Emails

9:48 Getting Started with Email Marketing

13:00 Welcome Sequences & Email Frequency

16:22 Freebies & Opt-Ins

19:29 Platform Recommendations

22:20 Final Thoughts

23:30 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode199/

In this episode, we dive into the world of social selling and how it differs from traditional sales by focusing on intentional, one-on-one conversations. We'll break down the importance of building a highly engaged audience, creating consistent and targeted content, and nurturing relationships beyond the initial sale. You'll learn how to identify your ideal customer, foster meaningful interactions, and leverage the power of social media to expand your reach while maintaining a personal touch in your business. This episode is perfect for direct sellers looking to enhance their social selling strategy!

Get more training on social selling AND a copy of our Social Selling Checklist inside the Workbook provided when you sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!

Time-Based Notes:

0:31 Introduction

1:23 What is Social Selling?

3:53 Building an Audience on Social Media

9:08 Social Selling Takes Time

12:13 The "Baby Step"

13:14 Own That Relationship

15:14 The Power of Social Media

17:32 Topic Recap

19:58 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode198/

In this episode of the Modern Direct Seller Podcast we're diving into what's really happening in the direct sales world right now. I'm sure you've seen some big shifts—companies closing, others moving towards affiliate models—and maybe it has you feeling uneasy. But I'm here to set the record straight: Direct sales isn’t going anywhere. Let's talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to elevate your game, whether you're in the field or leading from the corporate side.

Sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!

Time-Based Notes:

0:43 Introduction

2:12 Unprecedented Changes in Direct Sales

5:31 This is a Time of Uncertainty

7:32 I Don't Believe Direct Sales is Going Away

8:35 Belief Fuels Growth

10:52 Get Amber & Gaya's Perspective on These Shifts12:14 We Need a Younger Audience

13:57 Let's Talk About Affiliate Programs

17:55 Companies Need to Make Some Changes

21:42 Direct Sellers Need to Shift Their Strategies

27:05 A Personal Brand with Always Serve You

29:57 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode197/

In this episode of the Modern Direct Seller Podcast, I sit down with my business partner and husband, Jeremy Launder, to dive into how we balance life and work. We share a behind-the-scenes look at our journey from Jeremy's transition from electrical engineering to joining our online business full-time. We talk about how we navigate our distinct roles within the business, manage our daily schedules around our kids’ activities, and keep our sanity while working so closely together. Tune in for a candid and fun conversation about partnership, both in business and in life!

Sign up for our upcoming workshop on August 28th and learn about the tools and strategies that keep us on track!

Time-Based Notes:

0:44 Welcome, Jeremy!

1:40 Video Format Hiccups

2:18 How Do We Work Together?

3:11 Workshop Teaser

3:41 The History of Us

6:51 What Jeremy Does Today

10:34 Our Day-to-Day

14:16 Best Parts of Working Together

18:43 Challenges of Working Together

26:17 What's Coming with Oh My, Hi!

29:02 Join the Free Workshop on August 28th

29:42 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode196/

In this episode of the Modern Direct Seller Podcast we're moving our focus away from the day-to-day money-making operations of your business and zeroing in on building a sustainable business with systems, automations, and strategies that will thrive for years to come. We'll explore the importance of having a website, growing an email list, leveraging social media, and mastering SEO. Whether you're looking to grow your business for the long haul or making the switch from a traditional direct sales model into digital marketing, this episode is for you. Tune in for actionable insights to help you balance both short-term wins and long-term success!

Time-Based Notes:

0:44 Watch the Podcast on YouTube

1:36 Balancing Quick Wins & Long-Term Success

4:23 What a Long-Term Focus Looks Like

5:31 Systems Don't Start Working Overnight

6:52 How I Built My Business

8:47 5 Steps for Long-Term Success

17:23 Shifting into Digital Marketing? Follow Along!

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode195/