“Maybe you don’t always think of yourself this way, but associations are authority.”

When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:

• Why corporate partners matter for your association
• Who the decision makers are and how to connect
• Tips for structuring your outreach
• 3 types of partnerships that are increasingly intriguing to corporations

Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue.

Additional Links:

Gallup worforce research

Growth Owl, LLC

Holmes Corporation

RevUP Summit 2024 (PARPOD code to register)

VPC, Inc: Elevate your next in-person event!

“We had partners that literally thought that their investment with us was a donation and not a business decision.”

In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're ready to elevate your current partnership program by getting the entire organization involved.

Clemmer is joined by partnership experts Lewis Flax (Flax Associates), Jeremy Figoten (ICMA) and Bruce Rosenthal (PPN) as they provide insights into:

• How to assess the current state of your partnership program
• The skills your team needs to execute a high-performing partnership program
• Ways to overcome common partnership challenges
• Why a team approach is imperative to sustaining this important revenue stream
• Considerations to help you secure your next partnership deal

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, leave a review, and join us for the RevUP Summit (Nov 20-21, 2004) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org. And, follow the PAR Newsletter for more association business insights!

“We're all in sales.”

Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.

Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue.

This episode is for any association professional whose role involves generating revenue. We cover:

• Identifying your audience’s top need
• Utilizing AI to improve your sales process
• Conducting outreach and the most important element of an effective meeting
• Speaking so your partners, members and prospective clients understand your message more than that of your competitors.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show and check out the additional resources below:

• Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings)
• PAR Newsletter
• Business of Story
• State of the Global Workforce 2023 Report (Gallup)
• Contact VPC Inc for your association event production needs

"Not anyone can sell. We are all experts."

Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like the experts they are is one way to show their work is valued.

Listen to Episode 2 as Ashcraft (APA) and Carrie McIntyre of Navigate share four areas of focus for any sales leader working to elevate the performance and workplace enjoyment of their team. Plus, find out what step Jeremy Figoten (ICMA) takes to show the value of his sales team.

This episode is geared to both sales leaders and members of their team as we discuss:

• Compensation structures
• Cross departmental relationships
• A quality sales approach
• When to say 'no' and how to do it
• A key attribute of successful teams everywhere

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by VPC, Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, subscribe to PAR's newsletter, and join us for PAR's in-person event at the RevUP Summit 2024 in Annapolis, Maryland (Nov 20-21) (and, don't forget to add the special promo code from the episode for savings!)

Additional Links:

LinkedIn 2023 Workplace Learning Report

More on Project Aristotle

Supporting Partner: VPC, Inc, award-winning full service production company that will elevate the production quality of your next association event!

"The reason why culture is so important for driving growth is culture drives behavior....the organizations that change culture the fastest, win."

Episode 1 is live and we're starting with a deep and fascinating dive into association culture with author and culture strategist, Jamie Notter. During the course of the season, we will explore specific aspects of association business. But if we want improved business practices to stick, we have to create and maintain a culture that shows business is valued.

Join PAR's Carolyn Shomali as an active learner in this educational and entertaining episode. Jamie Notter will help you assess your own association's culture and give you actionable steps to improve it as he:

• defines culture
• teaches you how to create and maintain the one you want
• provides real world examples to highlight pitfalls to avoid (Enron, anyone?)
• and show both revenue producers and association leaders how to begin.

Association RevUP, is a podcast presented by the Professionals for Association Revenue. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Additional Links:

Professionals for Association Revenue

RevUP Summit 2024

Propel: Culture Done Right

Culture Change Made Easy by Jamie Notter and Maddie Grant

Gallup 2023 State of the Global Workforce

Special thanks to supporting partner, VPC INC

Music Attribution: Cold Funk - Funkorama by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100499

Artist: http://incompetech.com/

It’s not always easy talking about association business. But, what if it’s not what we are saying, but how we are saying it?

Introducing, Association RevUP, a new podcast presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali that will get everyone in your association talking about revenue health.

Yes, we know what you are thinking… ‘Another podcast?!’ And you’re right! We don’t need another podcast, but we think we need a new kind of podcast. Over the course of 8 episodes, Association RevUP will explore how everyone from practitioners to C-Suite executives can improve association business practices. The best part? The 25-minute episodes are written and produced in an entertaining way meaning we think it’s the type of learning you’ll want to do, not the type of learning you have to do.

Take a listen to this introduction and get ready to RevUP with PAR this season!

Learn about PAR by visiting MyPar.org. Special thanks to VPC Inc, the supporting partner of this podcast. Visit VPCinc.net

Be an association business pioneer! Subscribe to the PAR newsletter here.