“We had partners that literally thought that their investment with us was a donation and not a business decision.”

In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're ready to elevate your current partnership program by getting the entire organization involved.

Clemmer is joined by partnership experts Lewis Flax (Flax Associates), Jeremy Figoten (ICMA) and Bruce Rosenthal (PPN) as they provide insights into:

• How to assess the current state of your partnership program
• The skills your team needs to execute a high-performing partnership program
• Ways to overcome common partnership challenges
• Why a team approach is imperative to sustaining this important revenue stream
• Considerations to help you secure your next partnership deal

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, leave a review, and join us for the RevUP Summit (Nov 20-21, 2004) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org. And, follow the PAR Newsletter for more association business insights!