• Ep 5: RevUP Corporate Connections

  • Jun 24 2024
  • Length: 24 mins
  • Podcast

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Ep 5: RevUP Corporate Connections

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  • Summary

  • “Maybe you don’t always think of yourself this way, but associations are authority.”

    When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:

    • Why corporate partners matter for your association
    • Who the decision makers are and how to connect
    • Tips for structuring your outreach
    • 3 types of partnerships that are increasingly intriguing to corporations


    Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue.


    Additional Links:

    Gallup worforce research

    Growth Owl, LLC

    Holmes Corporation

    RevUP Summit 2024 (PARPOD code to register)

    VPC, Inc: Elevate your next in-person event!
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Management Economics
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