"Not anyone can sell. We are all experts."

Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like the experts they are is one way to show their work is valued.

Listen to Episode 2 as Ashcraft (APA) and Carrie McIntyre of Navigate share four areas of focus for any sales leader working to elevate the performance and workplace enjoyment of their team. Plus, find out what step Jeremy Figoten (ICMA) takes to show the value of his sales team.

This episode is geared to both sales leaders and members of their team as we discuss:

• Compensation structures
• Cross departmental relationships
• A quality sales approach
• When to say 'no' and how to do it
• A key attribute of successful teams everywhere

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by VPC, Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, subscribe to PAR's newsletter, and join us for PAR's in-person event at the RevUP Summit 2024 in Annapolis, Maryland (Nov 20-21) (and, don't forget to add the special promo code from the episode for savings!)

Additional Links:

LinkedIn 2023 Workplace Learning Report

More on Project Aristotle

Supporting Partner: VPC, Inc, award-winning full service production company that will elevate the production quality of your next association event!