“We're all in sales.”

Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.

Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue.

This episode is for any association professional whose role involves generating revenue. We cover:

• Identifying your audience’s top need
• Utilizing AI to improve your sales process
• Conducting outreach and the most important element of an effective meeting
• Speaking so your partners, members and prospective clients understand your message more than that of your competitors.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show and check out the additional resources below:

• Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings)
• PAR Newsletter
• Business of Story
• State of the Global Workforce 2023 Report (Gallup)
• Contact VPC Inc for your association event production needs