Research Innovation

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

The Innovations in Mind/Body Therapies series is a collection of 10 short books that review latest thinking and research findings in Integrative Medicine, which is contrary to the bottom-up dogma that has been part of main-stream medicine for over a century. The focus is on what how the body down to the sub-cellular level reacts to its environment and how the mind can be intentionally used to affect the health through self-talk, imagery, meditation, and hypnotherapy.

Once you understand how the brain and mind literally “talk” to the rest of the body, you next need to grasp how transformation works in just about any system and endeavor. While this convenient, short book conveniently dips into the world of philosophy, it does so in a practical way that the listener can understand and apply when it comes to mind/body healing.

In entertainment, business, and even religion, visual storytelling is our primary communication modality. As such, the imagery that is created and enters into our minds greatly affects our body for better or worse. This convenient, short audiobook explains why this works and explores simple methods that can be used to enhance your health through the use of a variety of imagery techniques. This is the sixth book in this series.

Our digestive system plays an unusual role in mind/body health in that unlike most of the body other than the brain and spinal cord, it contains the largest concentration of brain-like cells and neurotransmitters. The “trust your gut” concept is just as important as trusting your brain. This convenient, short-listen audiobook explores how the brain in your head and the brain in your gut can work together to improve your health.

This convenient, short audiobook goes beyond merely addressing how the brain/mind communicate with the body to enhance health. This audiobook introduces you to the concept of how the mind can specifically direct somatic healing. Yes, healing body tissue through conscious thought. These ideas are not far-fetched. Rather they come from a series of studies at major medical universities. The ideas discussed are based upon thousands of research studies conducted by major US and international medical schools and research facilities.

Pain is how the body communicates disorders to our mind/brain. This audiobook reverses that concept and explores simple concepts that can help you manage pain so that your suffering does not take over your life. This is the seventh audiobook in this series. The Innovations in Mind/Body Therapies series is a collection of ten short-listen audiobooks that review latest thinking and research findings in integrative medicine, which is contrary to the bottom-up dogma that has been part of main-stream medicine for over a century.

If you want to understand how the mind talks to the rest of the body, you must first grasp how the brain works and how it creates a two-way dialogue. This audiobook is a brief introduction to that subject, while providing sufficient information so that you can understand the role that the mind/ brain plays in directing physical health.

The focus of this book is on what and how the body - down to the subcellular level - reacts to its environment and how the mind can be intentionally used to affect the health through self-talk, imagery, meditation, and hypnotherapy. The ideas discussed are based upon thousands of research studies conducted by major US and international medical schools and research facilities.

This convenient, short-listen book investigates the role the mind/brain plays in preparation for, enduring, and recovering from invasive surgery. It specifically explores how the conscious mind can help a patient endure the experience and quickly heal. This is the ninth book in this series. The Innovations in Mind/Body Therapies series is a collection of ten short-listen books that review latest thinking and research findings in Integrative Medicine, which is contrary to the bottom-up dogma that has been part of main-stream medicine for over a century.

Innovation requires solving big problems from a new perspective, but many struggle to successfully innovate in their work or personal life when faced with a problem that requires innovative thinking. Author and researcher April Bell has zeroed in on the power of empathy and the ability to embrace risk when solving big problems in the unknown. In her book, The Fire Starter: Igniting Innovation with Empathy, Bell combines engaging personal stories with research to provide listeners with a simple framework helping them connect to greater human truths to solve big problems.

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

Artificial Intelligence (AI) is an engine of innovation that is driving scientific discovery and economic growth. It is increasingly becoming an integral component of solutions that stand to impact everything from routine daily tasks to societal-level challenges, ultimately serving the public good. At the same time, there are also concerns that AI could have negative social and environmental consequences.

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

This convenient, short-listen book explores how two-level immune system works and how the mind can communicate and influence its functioning. Specifically, this book addresses the general concept of balancing the immune system through external influences, such as a patient’s thought processes. It also delves into general health concepts as well as specific disorders, such as psychosomatic illnesses and cancer. This is the fifth book in this series.

This book specifically explores how new paradigms related to biology has revolutionized how we view health and opens the door to several dramatically new approaches. The ideas discussed are based upon thousands of research studies conducted by major US and international medical schools and research facilities.