Marketing Insights
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- By: Ron Kaufman
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Unabridged
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These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Release date: 04-11-2015
- Language: English
- These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations....
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How YOU Are Like Shampoo
- The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work
- By: Brenda Bence
- Narrated by: Brenda Bence
- Length: 5 hrs and 54 mins
- Unabridged
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The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.
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How YOU Are Like Shampoo
- The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work
- Narrated by: Brenda Bence
- Length: 5 hrs and 54 mins
- Release date: 16-07-2012
- Language: English
- This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work....
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Smarter Branding without Breaking the Bank
- Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
- By: Brenda Bence
- Narrated by: Brenda Bence
- Length: 4 hrs and 55 mins
- Unabridged
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If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.
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Smarter Branding without Breaking the Bank
- Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
- Narrated by: Brenda Bence
- Length: 4 hrs and 55 mins
- Release date: 27-07-2012
- Language: English
- You already have the resources you need to build a powerhouse brand....
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Ride the Tornado
- Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
- By: Tobin Lehman
- Narrated by: Tobin Lehman
- Length: 2 hrs and 47 mins
- Unabridged
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In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.
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Ride the Tornado
- Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
- Narrated by: Tobin Lehman
- Length: 2 hrs and 47 mins
- Release date: 25-08-2021
- Language: English
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In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX decision-making framework....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-2019
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- By: Piyanka Jain, Puneet Sharma
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Unabridged
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List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Release date: 05-11-2014
- Language: English
- List the hottest buzzwords in business today and "analytics" is bound to come out near the top....
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 15-02-2022
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- By: Christian Shaffer, Robert Gandley
- Narrated by: Kevin Kollins
- Length: 29 mins
- Unabridged
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Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
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In-Market Leads
- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Narrated by: Kevin Kollins
- Length: 29 mins
- Release date: 29-06-2017
- Language: English
- Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell....
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- By: Michael Harris
- Narrated by: Dean Wendt
- Length: 1 hr and 39 mins
- Unabridged
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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Narrated by: Dean Wendt
- Length: 1 hr and 39 mins
- Release date: 02-04-2015
- Language: English
- How does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer....
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 04-05-2021
- Language: English
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- By: Bruce Seidman, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 4 mins
- Unabridged
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- Narrated by: Sean Pratt
- Length: 3 hrs and 4 mins
- Release date: 05-03-2018
- Language: English
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships....
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Unabridged
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Release date: 15-12-2011
- Language: English
- Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization....
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Strategic Marketing
- Insights on Setting Smart Directions for Your Business
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 17 mins
- Unabridged
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Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.
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Strategic Marketing
- Insights on Setting Smart Directions for Your Business
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 17 mins
- Release date: 17-11-2011
- Language: English
- Become the master of your business fate.With proper attention to marketing strategy, success is no accident....
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Wit, Wisdom and the Business of Weddings
- A Compendium of Ideas, Insight, and Inspiration from an Industry Leader
- By: Alan Berg CSP
- Narrated by: Alan Berg CSP
- Length: 4 hrs and 28 mins
- Unabridged
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Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.
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Wit, Wisdom and the Business of Weddings
- A Compendium of Ideas, Insight, and Inspiration from an Industry Leader
- Narrated by: Alan Berg CSP
- Length: 4 hrs and 28 mins
- Release date: 06-12-2019
- Language: English
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Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business....
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- By: Tim Koelzer, Kristin Kurth
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Unabridged
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How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Release date: 20-05-2021
- Language: English
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Authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy....
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- By: Anthony Milia
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Unabridged
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Release date: 16-03-2023
- Language: English
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
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Instagram Marketing for Beginners, Getting Real Followers
- Insight from Successful Entrepreneurs
- By: Jenny Li
- Narrated by: Danica Greer
- Length: 1 hr and 35 mins
- Unabridged
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Do you know Instagram has 150 million users per month? Are you taking advantage of this free social network to market your products? Do you know Instagram has a different demographics than Facebook? Instagram has been one of the biggest social networks. If you are considering using Instagram to promote or market your business, you need to know the mindset of your followers and how to build a relationship with them, and how to get more followers.
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Instagram Marketing for Beginners, Getting Real Followers
- Insight from Successful Entrepreneurs
- Narrated by: Danica Greer
- Length: 1 hr and 35 mins
- Release date: 29-07-2014
- Language: English
- If you are considering using Instagram to promote or market your business, you need to know the mindset of your followers and how to build a relationship with them, and how to get more followers....
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Meatier Marketing Copy
- Insights on Copywriting That Generates Leads and Sparks Sales
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 25 mins
- Unabridged
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Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
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Meatier Marketing Copy
- Insights on Copywriting That Generates Leads and Sparks Sales
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 25 mins
- Release date: 13-12-2011
- Language: English
- Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language....
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What Happens After the Sale
- Insights About the Business & Personal Journey After the Big Event
- By: Steve Brody
- Narrated by: John Humbert
- Length: 1 hr and 57 mins
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Case history about the sale of a firm and the transitions that come next.
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What Happens After the Sale
- Insights About the Business & Personal Journey After the Big Event
- Narrated by: John Humbert
- Length: 1 hr and 57 mins
- Release date: 04-03-2024
- Language: English
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Case history about the sale of a firm and the transitions that come next.
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 10 mins
- Unabridged
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Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 10 mins
- Release date: 17-11-2011
- Language: English
- Attract interest, then nail the sale.With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch....
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