Identity Marketing
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Brand Identity Breakthrough
- How to Craft Your Company's Unique Story to Make Your Products Irresistible
- By: Gregory V. Diehl
- Narrated by: Gregory V. Diehl
- Length: 6 hrs and 10 mins
- Unabridged
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After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
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Really drags the points out that could have been covered in a podcast
- By Jamie on 13-08-2016
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Brand Identity Breakthrough
- How to Craft Your Company's Unique Story to Make Your Products Irresistible
- Narrated by: Gregory V. Diehl
- Length: 6 hrs and 10 mins
- Release date: 04-05-2016
- Language: English
- After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy....
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Non-member price: $22.99 or 1 Credit
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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- By: Fabian Geyrhalter
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged
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Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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was a very insightful reading
- By Tara Yoki on 27-10-2020
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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Release date: 28-06-2016
- Language: English
- This audiobook will guide you through the steps necessary to build a brand from the ground up....
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Non-member price: $9.99 or 1 Credit
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I Am My Brand
- How to Build Your Brand Without Apology
- By: Kubi Springer
- Narrated by: Kubi Springer, Stephanie Racine
- Length: 9 hrs and 30 mins
- Unabridged
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I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...
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I Am My Brand
- How to Build Your Brand Without Apology
- Narrated by: Kubi Springer, Stephanie Racine
- Length: 9 hrs and 30 mins
- Release date: 26-03-2020
- Language: English
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I Am My Brand is a toolkit for personal brand success...
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Non-member price: $21.99 or 1 Credit
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- By: Tim Koelzer, Kristin Kurth
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Unabridged
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How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Release date: 20-05-2021
- Language: English
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Authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy....
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America Branding in the Digital Age
- How I Grew from Zero to One Million Followers in a Year with Social Media Marketing While Creating a Business Identity that Is Contagious
- By: Wyatt Croasdell
- Narrated by: Daryl Stanwyck
- Length: 3 hrs and 25 mins
- Unabridged
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Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known. That’s what this audiobook is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you’ve brought as an essence that can’t be forgotten.
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America Branding in the Digital Age
- How I Grew from Zero to One Million Followers in a Year with Social Media Marketing While Creating a Business Identity that Is Contagious
- Narrated by: Daryl Stanwyck
- Length: 3 hrs and 25 mins
- Release date: 31-07-2019
- Language: English
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Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known....
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Non-member price: $16.99 or 1 Credit
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Brand Identity: Building Your Breakthrough Business with Branding Pays
- By: Sheldon Leonard
- Narrated by: Bill Perry
- Length: 3 hrs and 3 mins
- Unabridged
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Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.
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Brand Identity: Building Your Breakthrough Business with Branding Pays
- Narrated by: Bill Perry
- Length: 3 hrs and 3 mins
- Release date: 13-05-2019
- Language: English
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Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Listen to find out more....
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Non-member price: $16.99 or 1 Credit
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Selfie Made
- Your Ultimate Guide to Social Media Stardom
- By: Meridith Valiando Rojas
- Narrated by: Meridith Valiando Rojas
- Length: 4 hrs and 39 mins
- Unabridged
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How do I make it big on social media? What is my story - and who is my audience? What content should I post to achieve #success? How do I go viral...or how long will it take me to get noticed? Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet.
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Selfie Made
- Your Ultimate Guide to Social Media Stardom
- Narrated by: Meridith Valiando Rojas
- Length: 4 hrs and 39 mins
- Release date: 16-10-2018
- Language: English
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Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet....
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Non-member price: $14.99 or 1 Credit
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A Better Business Guide
- Shine the Spotlight on Your Unique Business Identity in a Crowded Marketplace
- By: Ericka Scott
- Narrated by: Ericka Scott
- Length: 2 hrs and 12 mins
- Unabridged
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A better Business Guide is your ultimate companion to navigate the choppy waters of the business world. In this comprehensive guide, is a treasure trove of wisdom meticulously crafted to empower you at every stage of your journey. Starting at the foundational level of idea generation and market research, this guide takes you on an illuminating expedition through the intricacies of business planning. It carefully unveils the intricacies of legal structures and registrations, guiding you through the labyrinth of bureaucratic necessities.
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A Better Business Guide
- Shine the Spotlight on Your Unique Business Identity in a Crowded Marketplace
- Narrated by: Ericka Scott
- Length: 2 hrs and 12 mins
- Release date: 08-12-2023
- Language: English
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A better Business Guide is your ultimate companion to navigate the choppy waters of the business world. In this comprehensive guide, is a treasure trove of wisdom meticulously crafted to empower you at every stage of your journey....
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- By: Julie C. Lellis PhD, Melissa Eggleston
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Unabridged
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Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Release date: 03-03-2017
- Language: English
- Businesses act like zombies when empty communications alienate customers, supporters, and partners....
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Branding Yourself Online
- 10 Steps to Creating a Potent Personal Brand Identity on the Internet
- By: Bob Baker
- Narrated by: Bob Baker
- Length: 1 hr and 7 mins
- Unabridged
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When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
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Branding Yourself Online
- 10 Steps to Creating a Potent Personal Brand Identity on the Internet
- Narrated by: Bob Baker
- Length: 1 hr and 7 mins
- Release date: 08-09-2014
- Language: English
- Create a potent personal brand identity online. When promoting on the Internet, a personal approach is ideal....
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MarketPsych
- How to Manage Fear and Build Your Investor Identity
- By: Richard L. Peterson, Frank F. Murtha
- Narrated by: Mark Moseley
- Length: 8 hrs and 3 mins
- Unabridged
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Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.
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MarketPsych
- How to Manage Fear and Build Your Investor Identity
- Narrated by: Mark Moseley
- Length: 8 hrs and 3 mins
- Release date: 10-07-2020
- Language: English
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An investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself....
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Non-member price: $26.99 or 1 Credit
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Desarrollando la Identidad de Marca [Brand Identity Breakthrough]
- Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos
- By: Gregory Diehl
- Narrated by: Luis Alberto Casado
- Length: 7 hrs and 12 mins
- Unabridged
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Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.
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Desarrollando la Identidad de Marca [Brand Identity Breakthrough]
- Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos
- Narrated by: Luis Alberto Casado
- Length: 7 hrs and 12 mins
- Release date: 10-08-2017
- Language: Spanish
- Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas....
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Make Me Not Me (Swedish Edition)
- Produktberättelser som säljdrivare och identitetsbyggare (Några procent till, bok 3) [Product Stories as Sales Drivers and Identity Builders (A Few More Percent, Book 3)]
- By: Ingemar Fredriksson
- Narrated by: John Maxe
- Length: 8 hrs and 42 mins
- Unabridged
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Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.
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Make Me Not Me (Swedish Edition)
- Produktberättelser som säljdrivare och identitetsbyggare (Några procent till, bok 3) [Product Stories as Sales Drivers and Identity Builders (A Few More Percent, Book 3)]
- Narrated by: John Maxe
- Series: Några procent till [A Few Percent More], Book 3
- Length: 8 hrs and 42 mins
- Release date: 13-01-2021
- Language: Swedish
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Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde....
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