Persuading People to Buy
Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $19.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Marcia Yudkin
-
By:
-
Marcia Yudkin
About this listen
Attract interest, then nail the sale.
With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.
Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin