Customer Strategy

Product list
    • Customer Strategy in the Age of AI
    • By: Mark Abraham, David C. Edelman
    • Narrated by: Christopher Douyard
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-2024
    • Language: English
    • Not rated yet
    • Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.

    Non-member price: $24.37 or 1 Credit

    Sale price: $24.37 or 1 Credit

    • Align Your Markets, Organization, and Strategy Around Customer Needs
    • By: Jim Kalbach, Michael Schrage - foreword
    • Narrated by: Tom Parks
    • Length: 8 hrs and 10 mins
    • Release date: 28-05-2024
    • Language: English
    • Not rated yet
    • These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-2021
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Non-member price: $24.99 or 1 Credit

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  • Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • How to Make Community your Competitive Advantage
    • By: David Spinks
    • Narrated by: Christopher Douyard
    • Length: 6 hrs and 19 mins
    • Release date: 18-05-2021
    • Language: English
    • 5 out of 5 stars 4 ratings
    • CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • Implement a Winning Strategy Driven by Customer Lifetime Value
    • By: Peter Fader, Sarah Toms
    • Narrated by: Steve Menasche
    • Length: 4 hrs and 2 mins
    • Release date: 11-06-2019
    • Language: English
    • 4 out of 5 stars 4 ratings
    • Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....

    Non-member price: $16.99 or 1 Credit

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    • Building Continuous Customer Relationships for Competitive Advantage
    • By: Nicolaj Siggelkow, Christian Terwiesch
    • Narrated by: David Marantz
    • Length: 6 hrs and 58 mins
    • Release date: 20-10-2020
    • Language: English
    • 3.5 out of 5 stars 2 ratings
    • In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....

    Non-member price: $14.99 or 1 Credit

    Sale price: $14.99 or 1 Credit

    • The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
    • By: Benjamin Sweeney
    • Narrated by: Duke Holm
    • Length: 9 hrs and 50 mins
    • Release date: 22-09-2022
    • Language: English
    • 5 out of 5 stars 1 rating
    • Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • Invest in Relationships to Build Your Business and Your Career
    • By: Mo Bunnell
    • Narrated by: Mo Bunnell
    • Length: 6 hrs and 10 mins
    • Release date: 27-08-2024
    • Language: English
    • Not rated yet
    • Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

    Non-member price: $23.99 or 1 Credit

    Sale price: $23.99 or 1 Credit

    • By: Tom Peters
    • Narrated by: Tom Peters
    • Length: 11 hrs and 36 mins
    • Release date: 19-04-2018
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever....

    Non-member price: $26.99 or 1 Credit

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    • How to Apply Behavioral Economics So Customers Buy
    • By: Melina Palmer
    • Narrated by: Kate Coventry
    • Length: 7 hrs and 51 mins
    • Release date: 19-03-2024
    • Language: English
    • 5 out of 5 stars 1 rating
    • Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
    • By: Kirk Kazanjian
    • Narrated by: Alan Sklar
    • Length: 6 hrs and 25 mins
    • Release date: 11-12-2006
    • Language: English
    • Not rated yet
    • Drawing upon strategies that have propelled Enterprise, the number-one car-rental company, to a $9-billion powerhouse, the author reveals how you can outperform and outsmart the competition....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • Build a Better Email Marketing Strategy and Connect with More Customers
    • By: John Hawkins
    • Narrated by: Sarah McEnerney
    • Length: 32 mins
    • Release date: 11-03-2019
    • Language: English
    • Not rated yet
    • Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....

    Non-member price: $5.99 or 1 Credit

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  • Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
    • By: Bill Stinnett
    • Narrated by: Jeff Cummings
    • Length: 4 hrs and 48 mins
    • Release date: 23-07-2021
    • Language: English
    • Not rated yet
    • In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • Build a Better Business by Building Community
    • By: Jamey Stegmaier
    • Narrated by: Mitchell Lucas
    • Length: 4 hrs and 25 mins
    • Release date: 04-09-2015
    • Language: English
    • 4.5 out of 5 stars 5 ratings
    • In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....

    Non-member price: $16.99 or 1 Credit

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    • Why Every Aspect of Your Business Model Needs a Paradigm Shift
    • By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
    • Narrated by: Chloe Cannon
    • Length: 10 hrs and 6 mins
    • Release date: 31-07-2020
    • Language: English
    • 4 out of 5 stars 1 rating
    • If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • How to Conquer the Business World with Kindness
    • By: Linda Kaplan Thaler, Robin Koval
    • Narrated by: Linda Kaplan Thaler, Robin Koval
    • Length: 2 hrs and 58 mins
    • Release date: 24-07-2007
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • A Growth Strategy for Work, an Even Better Strategy for Life
    • By: Jeff Henderson, John C. Maxwell - foreword
    • Narrated by: Jeff Henderson
    • Length: 5 hrs and 45 mins
    • Release date: 01-10-2019
    • Language: English
    • 5 out of 5 stars 6 ratings
    • Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • How to Build Lasting Customer Relationships and Boost Growth
    • By: Christoph Senn, Mehak Gandhi
    • Narrated by: Christopher P. Brown
    • Length: 6 hrs and 18 mins
    • Release date: 18-11-2024
    • Language: English
    • Not rated yet
    • Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

    Non-member price: $24.37 or 1 Credit

    Sale price: $24.37 or 1 Credit