Customer Strategy Management
-
-
The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
-
-
not much value
- By Kindle Customer on 08-11-2023
-
The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 11-06-2019
- Language: English
-
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
The Excellence Dividend
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.
-
The Excellence Dividend
- Narrated by: Tom Peters
- Length: 11 hrs and 36 mins
- Release date: 19-04-2018
- Language: English
-
Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
-
-
-
Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- By: Kirk Kazanjian
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Abridged
-
Overall
-
Performance
-
Story
What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.
-
Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Release date: 11-12-2006
- Language: English
- Drawing upon strategies that have propelled Enterprise, the number-one car-rental company, to a $9-billion powerhouse, the author reveals how you can outperform and outsmart the competition....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Fanocracy
- Turning Fans into Customers and Customers into Fans
- By: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
-
-
Dual narration - great mix!
- By lauren neko on 19-04-2020
-
Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Release date: 07-01-2020
- Language: English
-
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
-
-
-
Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
-
-
Thank u Jeff
- By Ben Physick on 17-10-2021
-
Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Release date: 01-10-2019
- Language: English
-
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
The Power of Nice
- How to Conquer the Business World with Kindness
- By: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
-
-
Great book - practical
- By Grant Lewers on 22-10-2023
-
The Power of Nice
- How to Conquer the Business World with Kindness
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Release date: 24-07-2007
- Language: English
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
Customer Innovation
- Customer-centric Strategy for Enduring Growth
- By: Marion Debruyne
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
-
Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Release date: 19-03-2019
- Language: English
-
Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
-
-
-
The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- By: Dave Martin, Andrea Saez
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
-
The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Release date: 10-11-2023
- Language: English
-
Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $9.99 or 1 Credit
Sale price: $9.99 or 1 Credit
-
-
-
Business Model Shifts
- Six Ways to Create New Value for Customers
- By: Patrick Van Der Pijl, Justin Lockitz, Roland Winjen, and others
- Narrated by: Graham Rowat
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.
-
Business Model Shifts
- Six Ways to Create New Value for Customers
- Narrated by: Graham Rowat
- Length: 7 hrs and 14 mins
- Release date: 26-01-2021
- Language: English
-
This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
The Last Link
- Closing the Gap That is Sabotaging Your Business
- By: Gregg Crawford
- Narrated by: Adam Grupper
- Length: 5 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.
-
The Last Link
- Closing the Gap That is Sabotaging Your Business
- Narrated by: Adam Grupper
- Length: 5 hrs and 11 mins
- Release date: 19-07-2007
- Language: English
- Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Tilt
- Shifting Your Strategy from Products to Customers
- By: Niraj Dawar
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
-
-
poorly narrated, long winded
- By Russell on 07-03-2017
-
Tilt
- Shifting Your Strategy from Products to Customers
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Release date: 21-03-2014
- Language: English
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- By: Jonathan L. S. Byrnes, John S. Wass
- Narrated by: Chris Sorensen
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
-
Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrated by: Chris Sorensen
- Length: 10 hrs and 1 min
- Release date: 17-08-2021
- Language: English
-
Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
-