Customer Strategy Management

Product list
    • Implement a Winning Strategy Driven by Customer Lifetime Value
    • By: Peter Fader, Sarah Toms
    • Narrated by: Steve Menasche
    • Length: 4 hrs and 2 mins
    • Release date: 11-06-2019
    • Language: English
    • 4 out of 5 stars 4 ratings
    • Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • By: Tom Peters
    • Narrated by: Tom Peters
    • Length: 11 hrs and 36 mins
    • Release date: 19-04-2018
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
    • By: Kirk Kazanjian
    • Narrated by: Alan Sklar
    • Length: 6 hrs and 25 mins
    • Release date: 11-12-2006
    • Language: English
    • Not rated yet
    • Drawing upon strategies that have propelled Enterprise, the number-one car-rental company, to a $9-billion powerhouse, the author reveals how you can outperform and outsmart the competition....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

  • Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • A Growth Strategy for Work, an Even Better Strategy for Life
    • By: Jeff Henderson, John C. Maxwell - foreword
    • Narrated by: Jeff Henderson
    • Length: 5 hrs and 45 mins
    • Release date: 01-10-2019
    • Language: English
    • 5 out of 5 stars 6 ratings
    • Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • How to Conquer the Business World with Kindness
    • By: Linda Kaplan Thaler, Robin Koval
    • Narrated by: Linda Kaplan Thaler, Robin Koval
    • Length: 2 hrs and 58 mins
    • Release date: 24-07-2007
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • Customer-centric Strategy for Enduring Growth
    • By: Marion Debruyne
    • Narrated by: Teri Schnaubelt
    • Length: 8 hrs and 14 mins
    • Release date: 19-03-2019
    • Language: English
    • Not rated yet
    • Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....

    Non-member price: $27.99 or 1 Credit

    Sale price: $27.99 or 1 Credit

    • Bringing Together Product Strategy and Customer Value
    • By: Dave Martin, Andrea Saez
    • Narrated by: Olivier Hein
    • Length: 2 hrs and 29 mins
    • Release date: 10-11-2023
    • Language: English
    • Not rated yet
    • Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....

    Non-member price: $9.99 or 1 Credit

    Sale price: $9.99 or 1 Credit

  • Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • Closing the Gap That is Sabotaging Your Business
    • By: Gregg Crawford
    • Narrated by: Adam Grupper
    • Length: 5 hrs and 11 mins
    • Release date: 19-07-2007
    • Language: English
    • Not rated yet
    • Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • Shifting Your Strategy from Products to Customers
    • By: Niraj Dawar
    • Narrated by: Walter Dixon
    • Length: 6 hrs and 1 min
    • Release date: 21-03-2014
    • Language: English
    • 2 out of 5 stars 1 rating
    • Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • How to Compete Against the Digital Giants and Thrive
    • By: Jonathan L. S. Byrnes, John S. Wass
    • Narrated by: Chris Sorensen
    • Length: 10 hrs and 1 min
    • Release date: 17-08-2021
    • Language: English
    • Not rated yet
    • Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit