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A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

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A Crowdfunder's Strategy Guide

By: Jamey Stegmaier
Narrated by: Mitchell Lucas
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About this listen

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.

But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier
Customer Service E-Commerce Entrepreneurship Marketing New Business Enterprises Business Community Building

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Good introduction

What made the experience of listening to A Crowdfunder's Strategy Guide the most enjoyable?

Not knowing much about crowd funding from any angle this was a great introduction. The author doesn't oversell and knows what he is presenting.

Which character – as performed by Mitchell Lucas – was your favourite?

The character of Jamey Stegmaier was performed really well.

If you made a film of this book, what would be the tag line be?

Let's be honest here, not sure that it would translate well to film and at this time of night, after my one or two whiskeys, can't think of any clever tag lines.

Any additional comments?

As an overview it was great and if I get serious of raising funds by crowdsourcing I would definitely give this one a re-read.

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