Customer Engagement
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Release date: 19-02-2019
- Language: English
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Release date: 11-05-2021
- Language: English
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-2023
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Instagram for Business for Dummies (2nd Edition)
- By: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release date: 16-03-2021
- Language: English
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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How to Speak Human
- A Practical Guide to Getting the Best from the Humans You Work With
- By: Dougal Jackson, Jennifer Jackson
- Narrated by: Larissa Gallagher
- Length: 6 hrs and 31 mins
- Unabridged
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Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you.
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How to Speak Human
- A Practical Guide to Getting the Best from the Humans You Work With
- Narrated by: Larissa Gallagher
- Length: 6 hrs and 31 mins
- Release date: 30-07-2019
- Language: English
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Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you....
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- By: Katie Delahaye Paine
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Unabridged
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Release date: 09-07-2020
- Language: English
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 09-07-2024
- Language: English
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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Build Your Community
- By: Richard Millington
- Narrated by: Alex Wyndham
- Length: 9 hrs and 11 mins
- Unabridged
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Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
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Build Your Community
- Narrated by: Alex Wyndham
- Length: 9 hrs and 11 mins
- Release date: 22-08-2023
- Language: English
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If you wish to build a united, powerful online community, Build Your Community is your definitive guide....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 14-07-2021
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- By: Dee Ann Turner
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Unabridged
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.
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Short on practical advice
- By William Neil on 18-05-2022
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Release date: 03-09-2019
- Language: English
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business....
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AI Growth Strategies for Business Leaders
- Best Practices to Drive Rapid Innovation, Enhance Customer Engagement, and Champion Ethical Workplace Culture
- By: Stephen Foster
- Narrated by: James Lawrence
- Length: 5 hrs and 1 min
- Unabridged
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Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!
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AI Growth Strategies for Business Leaders
- Best Practices to Drive Rapid Innovation, Enhance Customer Engagement, and Champion Ethical Workplace Culture
- Narrated by: James Lawrence
- Length: 5 hrs and 1 min
- Release date: 14-11-2024
- Language: English
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Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!
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Non-member price: $27.79 or 1 Credit
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 27-07-2020
- Language: English
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Courageous Cultures
- How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates
- By: Karin Hurt, David Dye
- Narrated by: Karin Hurt, David Dye, Amy Edmonson
- Length: 5 hrs and 41 mins
- Unabridged
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From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued—company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.
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Courageous Cultures
- How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates
- Narrated by: Karin Hurt, David Dye, Amy Edmonson
- Length: 5 hrs and 41 mins
- Release date: 28-07-2020
- Language: English
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Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels....
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- By: Mike Robinson
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Unabridged
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Release date: 29-10-2024
- Language: English
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies.
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The Seventh Level
- Transform Your Business Through Meaningful Engagement with Your Customers and Employees
- By: Amanda Slavin
- Narrated by: Amanda Slavin
- Length: 4 hrs and 7 mins
- Unabridged
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?
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The Seventh Level
- Transform Your Business Through Meaningful Engagement with Your Customers and Employees
- Narrated by: Amanda Slavin
- Length: 4 hrs and 7 mins
- Release date: 23-01-2020
- Language: English
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential....
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Build for Change
- Revolutionizing Customer Engagement Through Continuous Digital Innovation
- By: Alan Trefler
- Narrated by: Don Sobczak
- Length: 5 hrs and 58 mins
- Unabridged
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Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.
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Build for Change
- Revolutionizing Customer Engagement Through Continuous Digital Innovation
- Narrated by: Don Sobczak
- Length: 5 hrs and 58 mins
- Release date: 27-07-2020
- Language: English
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Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement....
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The Swipe-Right Customer Experience
- How to Attract, Engage, and Keep Customers in the Digital-First World
- By: Sanna Eskelinen, Belinda Gerdt
- Narrated by: Heather Bell, Jessica Holtan
- Length: 5 hrs and 28 mins
- Unabridged
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More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction.
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The Swipe-Right Customer Experience
- How to Attract, Engage, and Keep Customers in the Digital-First World
- Narrated by: Heather Bell, Jessica Holtan
- Length: 5 hrs and 28 mins
- Release date: 15-11-2022
- Language: English
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Learn the secrets for how top companies compete and win by providing amazing customer experiences for their customers....
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Act Like a Business, Think Like a Customer
- Managing You Business Using Loyalty, Relationships, and Engagement
- By: Dr. Elijah G. Clark
- Narrated by: Dr. Elijah G. Clark
- Length: 4 hrs and 5 mins
- Unabridged
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As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.
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Act Like a Business, Think Like a Customer
- Managing You Business Using Loyalty, Relationships, and Engagement
- Narrated by: Dr. Elijah G. Clark
- Length: 4 hrs and 5 mins
- Release date: 10-08-2017
- Language: English
- As humans, we are greatly influenced by our relationships....
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- By: Andrew Frawley
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Unabridged
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Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Release date: 29-07-2020
- Language: English
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A new data-driven approach to building customer relationships that fuel sustainable business growth....
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- By: Nick Mehta, Robin Van Lieshout
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Unabridged
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Release date: 26-12-2023
- Language: English
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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