Business Anthropology

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.

With insight and compassion, Pamela Stone shows convincingly that, far from representing a return to tradition, the decision of some women to relinquish high-powered careers is a reluctant and conflict-ridden response to the growing mismatch between privatized families and time-demanding jobs.

Every get the feeling that your company culture is completely insane? That your organisation is inherently dysfunctional and seems to emphasize pointless drama over getting work done? The good news is that you’re right: Your company’s culture is screwed up. The bad news is that most everyone else’s company culture is throwing sparks too. Culture is the product of the people that you work with, and people are...really quite interesting, given all the ways that well-meaning people can screw things up.

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