Anthro-Vision
How Anthropology Can Explain Business and Life
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Anthro-Vision
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Narrated by:
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Imogen Church
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By:
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Gillian Tett
About this listen
Brought to you by Penguin.
From the best-selling author of Fool's Gold
To understand business, you need to think like an anthropologist.
Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?
If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.
Now, best-selling author Gillian Tett reveals how this new wave of anthropology can help make sense of your business. She shows how thinking like an anthropologist can help you navigate a globalised economy, allowing you to get inside the heads of consumers on the other side of the world. And she argues that anthropology can explain your own workplace, too: by revealing why, say, your IT team seem to have such different priorities to you - or how to alter the behavioural patterns of your most perplexing colleagues.
Along the way, Tett draws on extraordinary stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors - all to reveal how you, too, can think like an anthropologist.
The result is a revelatory new way to view global business. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.
©2021 Gillian Tett (P)2021 Penguin AudioWhat listeners say about Anthro-Vision
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Salman
- 05-07-2021
An eye opener
Never thought much of anthropology much before this book. Engaging and refreshing narrative. The narrator is great to listen to.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 06-01-2023
Compelling
A fascinating insight into anthropology and the world we live and work in. Now, to listen to it again…
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Sean
- 27-12-2021
Great narration but Anthrofluff
After reading ‘The Silo Effect’, Tett’s previous book I had high expectations. I regularly read Tett in the Financial Times and find her work to be excellent generally. This book was equally engaging and interesting, however, it lacked a lot in credibility.
The author seems to try to have seen the CDO crisis coming even though she didn’t understand the product. She tries to explain away her involvement with Cambridge Analytica. And simply takes a slightly different tack on psychology and calls it anthropology.
In a world where we need to have more evidence and facts, Tett seems to argue for less. She jumps aboard the Woke-train and uses anthropology to justify it. Some of this was just Anthrofluff.
Imogen Church was excellent as the narrator, I really enjoyed her work and will look for other books that she narrates.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Dr. J. S. Dodd
- 12-08-2022
probably a good story marred by overacting narration
I just couldn’t listen. It’s my failing. I don’t know why the producers felt it needed such overplayed narration
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