Behavioural Law

지혜로운 부자 사이토 히토리의 자기경영서 『부자의 행동습관』. 체인지 그라운드, 김새해, 책 읽는 대한민국!, 경제멘토 단희쌤, 직장인 자기경영의 대표적인 인물 청울림 등 수많은 유튜버들은 왜 이 책에 열광할까? 중졸이라는 학력으로 일본 제일의 갑부가 된 저자는 이 책을 통해 행동을 부로 연결하는 성공철학을 밝혀 많은 이들에게 더 빨리, 더 많은 부를 끌어당겨 삶을 변화시킬 수 있는 돌파구를 마련해 주기 때문이다.

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.