Showing titles in Education & Learning

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Say 'philosopher', and someone grand, old and bearded might come to mind. But, as philosophy professor Scott Hershovitz shows in this delightful debut, some of the best philosophers in the world are better described as nasty, brutish and short—that is to say, they're children. Children make wonderful philosophers because they constantly question things that grown-ups take for granted, test theories about the people around them and try to work out the way the world works.

Expand your German vocabulary with 2,000 most common German words, as well as tips and examples on how to improve your learning.

On holiday in Cornwall, the three children discover an ancient map in the attic of the house that they are staying in. They know immediately that it is special. It is even more than that - the key to finding a grail, a source of power to fight the forces of evil known as the Dark. And in searching for it themselves, the Drews put their lives in peril.

Throughout his research into memory theory, Nelson Dellis found existing memory improvement guides to be wanting - overcomplicated, dry, and stodgy. So he decided to create a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques.

Just as our physical body is protected by our skin, our psyche and spirit have energetic boundaries that keep out harmful influences. These boundaries, invisible to the naked eye, are more than just defenses - according to Cyndi Dale, our spiritual borders communicate to the universe what we do and don't want to experience in life. With Your Energetic Boundaries, this renowned intuitive and energy medicine expert presents a complete training course for maintaining this essential aspect of your health and personal integrity.

This course includes lessons 16-20 from the Spanish Level One program featuring 2.5 hours of language instruction. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation and new vocabulary and structures. Detailed instructions enable you to understand and participate in the conversation. Practice for vocabulary introduced in previous lessons is included in each lesson. The emphasis is on pronunciation and comprehension and on learning to speak Spanish.

The vocabulary words you'll find in Learn French - Word Power 101 were hand selected by our French language teachers as the top 101 most frequently used words in the French language. Hear the word to master the pronunciation. Then you'll see how the word is actually used in everyday speech with sample sentences and phrases. Learning French vocabulary has never been easier!

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

Thoroughly updated for the latest release of the Certified Information Systems Security Professional exam, this comprehensive resource covers all objectives in the 2021 CISSP exam developed by the International Information Systems Security Certification Consortium (ISC)2®. CISSP All-in-One Exam Guide, Ninth Edition features learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations.

In a friendly, jargon-free style, sociologist and broadcaster Jay Gabler introduces you to sociology's history and basic methods, and - once you have your sociological lens adjusted - makes it clear how to survey the big questions of culture, gender, ethnicity, religion, politics, and crime with new eyes. You'll find everything you need to succeed in an introductory sociology class as well as to apply sociological ideas to give you extra insight into your personal and professional lives.

An unmissable collection of eight unconventional and captivating short stories for young adult and adult intermediate learners of Italian. Short Stories in Italian for Beginners, Volume 2 has been written specifically for students from a high-beginner to intermediate level, designed to give a sense of achievement, and most importantly - enjoyment! Mapped to A2-B2 of the Common European Framework of Reference, these eight captivating stories will both entertain you, and give you a feeling of progress when listening.

Master the art of public speaking with a mind- and content-based approach to success.   

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult).

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, offering a roadmap for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. An insider in the world of education technology, Khan explains the ins and outs of these cutting-edge tools and how they will forever change the way we learn and teach.

She is the woman who clinched the 2019 interview with Prince Andrew described as ‘a plane crashing into an oil tanker, causing a tsunami, triggering a nuclear explosion'. Sam McAlister is many things beside: the first in her family to go to university; a trained barrister; a single mum; a master of persuasion. In her former BBC colleagues' words, she was the ‘booker extraordinaire', responsible for many of Newsnight's exclusives over the past decade, including Stormy Daniels, Sean Spicer, Brigitte Hoss, Steven Seagal, Mel Greig and Julian Assange.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

The Master Key System, along with The Science of Getting Rich, is the source of Rhonda Byrne’s inspiration for the book and film The Secret.Originally published in 1912 as a correspondence course, it teaches that everything around us was first developed as a thought. That means that thought is the powerful catalyst for turning any idea into a reality. The Master Key System will show you how to use the power of these thoughts to realize your dreams.

A practical and transformative 5-step strategy to ensure the emotional well-being of yourself and your child. The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why and what we can do. Brackett is a professor in Yale University's Child Study Center, and in his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults - a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being.