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Writing for Busy Readers

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Writing for Busy Readers

By: Todd Rogers, Jessica Lasky-Fink
Narrated by: Todd Rogers
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About this listen

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more

Make reading easy

Design for easy navigation

Use enough formatting, but no more

Tell readers why they should care

Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Todd Rogers, Jessica Lasky-Fink (P)2023 Audible Ltd. Communication & Social Skills Linguistics Writing & Publishing

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How to lose interest quickly

I doubt these authors practise what they preach. You’d think that a title like this would get to the point. But no, this didn’t happen. Good old click bait type writing that just rambles on.

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