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How to Write Copy That Sells

The Step-by-Step System for More Sales, to More Customers, More Often

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How to Write Copy That Sells

By: Ray Edwards
Narrated by: Ray Edwards
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About this listen

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

©2016 Ray Edwards (P)2019 Tantor
Advertising E-Commerce Marketing Writing & Publishing Business Digital Marketing Marketing Communications Marketing Writing

What listeners say about How to Write Copy That Sells

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Sales advice that won’t disappoint

Copy writing has always been the scariest part of business to me. After listening to this book I am not only motivated but excited to see what I can come up with.

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Useful for small business owners

I found this audiobook overall helpful.
I liked that it was not too long and got to the point. I found it informative especially because I do not come from a background of copywriting marketing or communications. as someone who relies on themselves to do a lot of tasks in their own business I found this book useful.

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The only copy book you'll need

straight to the point, no fluff, actionable strategies that you can implement today to increase conversions/sales with the power of copywriting.

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Selling insights

Really enjoyed the book and as a consultant I write copy all the time but have not been trained in marketing. This book has helped with insight into the topic

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great book

this is a great book. the narrator does a great job to make it feel human and the tips in here a real quality tips that everyone can use. it's like he said: copy is sales in an ad

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Fantastic guide to writing great copy

I liked Ray’s voice, authoritative in a guiding way- like a shepherd.
There were many examples to get a novice entrepreneur like me started and excited about copy writing.
I can’t wait to make great changes in people’s lives. As a reward I will buy myself a real pearl necklace thanks to Ray’s pearls of wisdom. Dr Masi.

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A must read book for serious E com entrepreneur

Return on investment from this book is close to infinity. Read it and you will be amazed .

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love the book, simple but keep an open mind before

love the book, simple but keep an open mind before saying that it wasn't to your standard

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Step by Step formula - how i love it

Not very often am I engaged like this with an educational book, but I was disappointed when ever I needed to stop for work or life. Got through the book in 2 days. Took a huge amount of notes and came away knowing a lot more than I did before starting.
Almost no fluff, a fleeting mention of his course and ALL useable content.
I can't wait to apply it. Taking my notes to create some SOP for sales copy writing in my business I loved it so much.
My hat off to Ray. It's rare a book like this isn't 90% fluff. Thank you Ray.
Hoping the books he recommended and I've already bought are more of the same.

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Full of practical and informative advice

Jam packed with key tips and many examples that you can implement right away. Recommended for all those wishing to learn more about copywriting.

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