Showing titles in Consumer Behaviour & Market Research
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Assemblage
- The Art and Science of Brand Transformation
- By: Emmanuel Probst
- Narrated by: Sean Pratt
- Length: 5 hrs and 30 mins
- Unabridged
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Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
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Assemblage
- The Art and Science of Brand Transformation
- Narrated by: Sean Pratt
- Length: 5 hrs and 30 mins
- Release date: 30-03-2023
- Language: English
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release date: 03-06-2024
- Language: English
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-2016
- Language: English
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Too Much Information
- Understanding What You Don’t Want to Know
- By: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release date: 17-11-2020
- Language: English
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-2021
- Language: English
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- By: Rick Delisi, Dan Michaeli
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Unabridged
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrated by: Rick Delisi
- Length: 5 hrs and 35 mins
- Release date: 21-12-2021
- Language: English
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-2021
- Language: English
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- By: Dr. Frank I. Luntz
- Narrated by: L. J. Ganser, Dr. Frank I. Luntz
- Length: 11 hrs and 43 mins
- Unabridged
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrated by: L. J. Ganser, Dr. Frank I. Luntz
- Length: 11 hrs and 43 mins
- Release date: 15-09-2009
- Language: English
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- By: Robert Moore
- Narrated by: Todd Eflin
- Length: 2 hrs and 7 mins
- Unabridged
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Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
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had some good points- had to search for them
- By Kindle Customer on 27-04-2019
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Narrated by: Todd Eflin
- Length: 2 hrs and 7 mins
- Release date: 22-03-2018
- Language: English
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- By: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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Could have been a blog post
- By Mr J I STEWART on 10-11-2020
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release date: 02-10-2018
- Language: English
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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must read for any business leader
- By Nick on 25-08-2021
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-2021
- Language: English
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- By: Eric Berridge
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Unabridged
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Nothing new.
- By Anonymous User on 01-04-2019
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Release date: 29-06-2017
- Language: English
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The Revenge of Analog
- Real Things and Why They Matter
- By: David Sax
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Unabridged
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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The Revenge of Analog
- Real Things and Why They Matter
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Release date: 08-11-2016
- Language: English
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release date: 07-05-2024
- Language: English
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- By: Donna Weber
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Unabridged
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Release date: 08-12-2021
- Language: English
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-2020
- Language: English
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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great case studies and very insightful
- By sam on 20-11-2017
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 01-03-2016
- Language: English
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- By: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Some good tips in there, if you can get through it
- By Anonymous User on 15-08-2022
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release date: 12-11-2019
- Language: English
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 2 hrs and 16 mins
- Abridged
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Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
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Recommend this audiobook
- By Aaron Maddocks on 20-09-2019
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Narrated by: Ron Willingham
- Length: 2 hrs and 16 mins
- Release date: 05-02-2010
- Language: English
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- By: Jon Picoult
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Unabridged
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Release date: 18-01-2022
- Language: English
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