Green Giants
How Smart Companies Turn Sustainability into Billion-Dollar Businesses
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Narrated by:
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Kelly Bourquin
About this listen
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
©2015 E. Freya Williams. (P)2015 Gildan Media LLCWhat listeners say about Green Giants
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- Anonymous User
- 20-11-2018
Great story, terrible narration
Great content, terrible narration. The intonation and flow of narration stilted and did not flow. Hard to listen to. Disappointing as great content.
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- Anonymous User
- 01-12-2019
robotic reader
I couldn't get through it, the reader sounds like a bad Microsoft text to voice reader, and the content didn't seem too insightful, but more trying to force a point - sustainable business practices are profitable (not saying it isn't true, just that the argument sounded forced rather than considered)
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