Showing results by publisher "Brilliance Audio" in Business & Careers

How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology.

Leading Change offers an alternative. It provides a framework for change that opens opportunities for people within the organization to play a significant role in the process. Supported by academic research, and grounded with a range of examples and cases, the book offers a valuable approach to successful change management. 

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix.

The project sponsor/executive/director is essential for any project, as this person is in charge and ultimately accountable for its success (or lack thereof). However, he or she is rarely trained in project management; rather they are likely to be a general manager or senior executive. Michiel van der Molen seeks to help these accidental project overseers understand their role and responsibilities, guiding them to proactively take control of the project.

Body Language Secrets to Win More Negotiations will help you discover what the "other side" is revealing through body language and microexpressions, and how to control your own. It will help you become more adept at leveraging your knowledge of emotional intelligence, negotiation ploys, and emotional hot buttons.

Obroni and the Chocolate Factory is Steven's chaotic, fascinating, and bemusing journey to create a successful international business that aspired do a bit of good in the world. This book is at once a penetrating business memoir and a story about imagining globalism done right. Wallace's picaresque journey takes him to Ghana's residence for the head of state, to the Amsterdam offices of a secretive international cocoa conglomerate, and face-to-face with key figures in the sharp-elbowed world of global trade and geopolitics.

> Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face — in business, sports, politics, and more — a different way of thinking is required.

No one likes to diet, but the personal stories in Chicken Soup for the Soul: Shaping the New You will encourage and inspire listeners with positive, practical, and purposeful tales of dieting and fitness. This is a great book for anyone embarking on a healthier lifestyle.

According to The Waiter, 80 percent of customers are nice people just looking for something to eat. The remaining 20 percent, however, are socially maladjusted psychopaths.

Waiter Rant offers the server's unique point of view, replete with tales of customer stupidity, arrogant misbehavior, and unseen bits of human grace transpiring in the most unlikely places.

In today's ultra-competitive, breakneck world, getting superior results at the fastest rate possible is critical to success. But the speed of life can sidetrack us, cloud our sense of priority, and make us less effective. Strategic Acceleration presents a methodology that will help you get clear, focused, and efficient. It will bring you the results and success you want - faster.

Expanding on the principles, insights and wisdom that made Getting to Yes a worldwide best seller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships - in business, in government, between friends and in the family.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Bestselling author of The 2020 Workplace Jeanne Meister returns with a powerful guide to mastering a new set of workplace disruptions, detailing the skills you need to thrive in today's hyper-competitive and rapidly changing business environment. Along with co-author Kevin Mulcahy, Meister presents step-by-step advice to recruiters on how to prepare for a more transparent world of work, develop a new set of leadership skills, and anticipate future trends and changes across industries.

"My work is to create companies and build them," writes Sam Wyly in this candid, engrossing memoir, which reveals how he established and expanded companies on the leading edge of advancements in technology, energy, retail, and investments over the last 45 years.

As a business leader, you regularly face the difficult task of reconciling your personal beliefs with the bottom-line demands of your business obligations. Often, it seems like the conflict between harsh business realities and your desire to "do the right thing" pull you in opposite directions. God Is My CEO shows you that leading by spiritual principles isn’t just about feeling good - it’s also about building morale, increasing productivity, fostering loyalty, and retaining employees. God Is My CEO will help you do the right thing and achieve bottom-line success.<

Corporate trainers are tasked with an awesome responsibility - helping individuals develop the skills they need to advance their careers and boost their organizations' bottom lines. It's a challenging job, but What Great Trainers Do is here to help - providing a proven structure for dynamic workshops along with surefire strategies for blending course content with fluid interaction.

Throughout Billy Graham’s evangelical ministry, his roles as an evangelist and as “America’s pastor” have been well documented. However, the story that remains untold is the story of his leadership - both publicly and in private - as a minister and as a CEO. For more than fifty years, Graham was CEO of the Billy Graham Evangelistic Association (BGEA) and oversaw its worldwide gatherings and diverse media divisions.

Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.