Showing results by author "Joeri Van den Bergh" in All Categories
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- By: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release date: 04-06-2019
- Language: English
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Non-member price: $33.99 or 1 Credit
Sale price: $33.99 or 1 Credit
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