• #38: Content From a Sales POV - Featuring Jen Allen-Knuth

  • Aug 25 2024
  • Length: 53 mins
  • Podcast

#38: Content From a Sales POV - Featuring Jen Allen-Knuth

Listen for free

View show details

  • Summary

  • Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. Jen's experiences highlight the power of delivering a compelling sales experience without relying on product demos, making this episode a must-listen for revenue leaders at B2B software and services companies.

    In this episode we explore:

    • The two pivotal moments that transformed Jen's approach: the realization that 53% of B2B purchasing decisions are influenced by the sales experience and the importance of focusing on customers' worlds during initial calls.
    • The need of customer-centric training for new sales reps, ensuring they grasp the buyer's environment and status quo options before pitching solutions.
    • Specificity and relevance in sales messaging.
    • Integrating content creation with sales strategies to create a robust go-to-market engine.
    • The bridge to the gap between sales and marketing, ensuring alignment and fostering better performance.

    Jen Allen-Knuth's LinkedIn
    DemandJen
    Show More Show Less
Management Marketing Economics
Show More Show Less
activate_samplebutton_t1

What listeners say about #38: Content From a Sales POV - Featuring Jen Allen-Knuth

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.