Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions.

In this episode, we’ll explore:

• Speed and Performance: Discover why fast load times are critical and learn practical ways to boost your site’s speed using tools like Google PageSpeed Insights, content delivery networks (CDNs), and performance plugins.
• Engaging Content: Understand the importance of clear, concise, and compelling content. Learn how to break up text, use multimedia, and always provide value to keep your audience hooked.
• Effective Call-to-Actions (CTAs): Master the art of creating powerful CTAs that convert. Get tips on using action-oriented language, strategic placement, and A/B testing to optimize performance.

Don’t miss this chance to transform your website into a high-performing, engaging, and conversion-driving powerhouse. Tune in now to uncover these invaluable insights and take your digital presence to the next level!

Resources:

• As promised, we highly recommend using Siteground for free caching and great CDN to host your website.
• We also recommended using Nitropack and WP Fatest Cache.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space.

In this episode, we’ll discuss:

• Visual Hierarchy: Learn how to arrange elements to guide your visitors' attention to the most crucial information first.
• Simplified Navigation: Discover how to create intuitive and efficient navigation to help users find what they need effortlessly.
• Mobile Optimization: Understand the importance of mobile-friendly design and get practical tips to ensure your site performs seamlessly on all devices.

Whether you're an experienced developer or just starting out, these insider tips will help you create a website that stands out. Tune in now and start mastering the art of website design!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.

In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.

In this episode, you'll learn about:

• Navigating the Meta advertising platform dashboard
• Understanding key metrics such as clicks, impressions, reach, and engagement levels
• Calculating cost per conversion and acquisition
• Conducting A/B testing to optimise your campaigns
• Leveraging Google Analytics for deeper insights
• Comparing performance across different marketing channels

Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

In this practical episode of The Marketing Podcast for Local Businesses, hosts Josh and Adam focus on converting clicks from your ads into enquiries and sales.

They stress the importance of directing ad traffic not to your homepage, but to a dedicated landing page specifically designed for your advertising campaign.

The episode unpacks essential elements of an effective landing page, including:

• Prominently featuring the compelling offer
• Adding a detailed explanatory video
• Incorporating social proof like reviews and case studies.
• And much, much more!

This podcast prepares listeners to maximise conversion rates effectively.

Stay tuned for the next episode, where they will discuss how to measure the success of your campaign and wrap up this series on social media advertising for small businesses.

Don't forget to subscribe for more valuable insights.

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Example landing page design: https://www.improvemysearchranking.com/guaranteed-rankings

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

Welcome to another episode of The Marketing Podcast for Local Businesses, where we help small business owners turn their dreams into reality through effective marketing strategies.

Today we're tackling a topic that has been surrounded by myths and misconceptions for years: SEO.

In this episode, we’ll debunk seven common SEO myths that many business owners still believe. Some of these points might even seem controversial, but it's time to set the record straight. We’ll cover:

• The misconception that SEO needs to take a long time to work
• The belief that SEO is only about content, ignoring crucial elements like design, CRO, and branding
• The myth that SEO is a one-time effort
• Why keyword stuffing doesn’t work
• The truth about backlinks and why not all of them are equal
• Clarifying that SEO isn’t just about increasing traffic
• The fallacy that it's impossible to outrank big players like Checkatrade

Join us as we clear up these misconceptions and provide you with the real insights you need to succeed in your SEO efforts. Whether you're new to SEO or looking to refine your strategies, this episode is packed with valuable information to help you optimise your approach. Tune in and get ready to debunk these myths!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers.

Building on the strategies discussed in the previous episode, they guide listeners through:

• Setting up a Facebook page and ad account
• Creating a campaign with specific objectives, and
• Choosing the right audience using Facebook's AI or manual selection.

The episode focuses on crafting compelling ads, from selecting attention-grabbing images and videos to writing headlines and descriptions that resonate with target audiences.

By the end of this session, you'll be equipped to craft ads that not only attract clicks but are poised to convert them into customers.

Stay tuned for our next discussion on conversion rate optimisation and measuring the success of your social media campaigns.

Don't forget to subscribe for more valuable insights!

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Links discussed in the episode:

Facebook Page creation: https://www.facebook.com/

Facebook Ad Manager: https://www.facebook.com/adsmanager

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh explore how small business owners can craft compelling social media advertising campaigns.

They delve into:

• Creating irresistible offers
• Using Facebook's advertising platform for targeted ads
• Designing high-converting landing pages, and
• Measuring campaign results.

The episode features practical advice on constructing a "Godfather" offer that's too good to refuse, drawing on Alex Hormozi's "value equation framework" to ensure perceived value.

Expect real-life examples and a proven formula for crafting headlines that capture attention and drive action.

Tune in to transform your marketing approach and prepare for our next discussion on leveraging Facebook's ad platform effectively.

Don't forget to subscribe for more valuable insights.

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Offer/headline formula mentioned in the episode:

[Guaranteed dream outcome] in [specific time frame] [without effort]

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In this episode, Adam & Josh tackle a crucial question for small business owners: Should you build your website yourself or hire a professional?

We'll explore both options, weighing the pros and cons to help you make the best decision for your business.

What You'll Learn:

• The basics of DIY website building using platforms like Wix, Squarespace, and WordPress.
• The benefits and drawbacks of creating a website yourself, including cost-effectiveness and time investment.
• The advantages of hiring a professional web designer or developer for a custom, polished site.
• How to decide which option is right for you based on your budget, technical skills, and business needs.

Join us as we explore these topics and provide actionable insights to help you build or revamp your business website. Whether you’re tech-savvy or prefer to leave it to the experts, this episode will guide you through making an informed choice.

Listen now to discover the best approach for building your business website and make a great first impression online!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠

Josh for SEO: ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | ⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠