Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.

In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.

In this episode, you'll learn about:

• Navigating the Meta advertising platform dashboard
• Understanding key metrics such as clicks, impressions, reach, and engagement levels
• Calculating cost per conversion and acquisition
• Conducting A/B testing to optimise your campaigns
• Leveraging Google Analytics for deeper insights
• Comparing performance across different marketing channels

Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠