The Marketing Podcast for Local Businesses

By: The Marketing Podcast for Local Businesses
  • Summary

  • Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.
    The Marketing Podcast for Local Businesses
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Episodes
  • 6 Website Design Hacks: Insider Tips to Elevate Your Site | Part 2 of 2
    Sep 28 2024

    Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions.


    In this episode, we’ll explore:

    • Speed and Performance: Discover why fast load times are critical and learn practical ways to boost your site’s speed using tools like Google PageSpeed Insights, content delivery networks (CDNs), and performance plugins.
    • Engaging Content: Understand the importance of clear, concise, and compelling content. Learn how to break up text, use multimedia, and always provide value to keep your audience hooked.
    • Effective Call-to-Actions (CTAs): Master the art of creating powerful CTAs that convert. Get tips on using action-oriented language, strategic placement, and A/B testing to optimize performance.


    Don’t miss this chance to transform your website into a high-performing, engaging, and conversion-driving powerhouse. Tune in now to uncover these invaluable insights and take your digital presence to the next level!

    Resources:

    • As promised, we highly recommend using Siteground for free caching and great CDN to host your website.
    • We also recommended using Nitropack and WP Fatest Cache.

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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠


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    16 mins
  • 6 Website Design Hacks: Insider Tips to Elevate Your Site | Part 1 of 2
    Sep 21 2024

    Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space.


    In this episode, we’ll discuss:

    • Visual Hierarchy: Learn how to arrange elements to guide your visitors' attention to the most crucial information first.
    • Simplified Navigation: Discover how to create intuitive and efficient navigation to help users find what they need effortlessly.
    • Mobile Optimization: Understand the importance of mobile-friendly design and get practical tips to ensure your site performs seamlessly on all devices.

    Whether you're an experienced developer or just starting out, these insider tips will help you create a website that stands out. Tune in now and start mastering the art of website design!


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠


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    14 mins
  • How To Measure The Effectiveness Of Your Social Media Ads
    Sep 14 2024

    Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.

    In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.

    In this episode, you'll learn about:

    • Navigating the Meta advertising platform dashboard
    • Understanding key metrics such as clicks, impressions, reach, and engagement levels
    • Calculating cost per conversion and acquisition
    • Conducting A/B testing to optimise your campaigns
    • Leveraging Google Analytics for deeper insights
    • Comparing performance across different marketing channels

    Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!


    ---

    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠


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    11 mins

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