Have you ever felt like you’re forcing yourself into someone else’s mold when it comes to running your coaching business?

You’re not alone.

In this episode of The Efficient Coach Podcast, I’m sharing the moment that changed everything for me - the realisation that building a successful business isn’t about cookie-cutter strategies or endless hustle.

It’s about creating a business that feels like you.

I’ll unpack why one-size-fits-all approaches fail, the importance of aligning your business with your values and energy, and how The Efficient Coach was born from this simple but powerful idea: helping coaches build businesses as unique as they are.

If you’ve ever struggled to find your flow, balance work with life, or make your business truly yours, this episode is for you.

Tune in for practical insights and actionable takeaways that’ll help you create a coaching business that not only thrives but also brings you joy and fulfilment.

What You’ll Learn in This Episode

• Why generic strategies often lead to burnout for coaches.
• The key mindset shift to align your business with your values and energy.
• How to stop running a business that feels like a cage and start building one that reflects who you are.
• The foundational philosophy behind The Efficient Coach and how it can transform the way you approach your work.

Episode Highlights

• The personal story of how I discovered the missing piece in my business.
• How to identify what feels out of alignment in your coaching business.
• Practical questions to help you start building a business that feels like you.

Keywords for SEO

Online coaching business, business for coaches, coaching strategies, personalized business coaching, values-driven business, work-life balance for coaches, sustainable coaching business, burnout prevention for coaches, time and energy management, The Efficient Coach, authentic business strategies, coach business mindset.

In today’s episode, I’m sharing a personal story I’ve never told before - about how I got caught up in the comparison game, obsessively watching other coaches' financial success, and trying to replicate their exact strategies. But here’s the truth: copying others didn’t work.

In fact, it left me frustrated and stuck.

Tune in to hear about my journey of realising that the key to true success isn’t in mimicking someone else’s blueprint, but in finding my own voice, values, and approach to business. If you’ve ever felt the pressure to imitate other coaches or felt like you’re getting nowhere, this episode is for you.

Key Takeaways:

• The dangers of copying other coaches’ strategies without staying true to your own values.
• Why focusing on your unique voice and perspective is essential for building trust and attracting aligned clients.
• How to stop imitating and start creating your own blueprint for business success.
• The role of authenticity in building a sustainable online coaching business.

If you’re an online coach looking to scale your business, create deeper client connections, and stop wasting time copying others, this episode will give you a fresh perspective on what truly works.

In this episode, we dive deep into the dangerous cycle of comparing yourself to other online coaches on social media. It’s easy to fall into the trap of thinking others have it all figured out - better content, more followers, and perfect programs.

But the truth is, social media is often a highlight reel, and when you constantly compare yourself, you risk feeling inadequate and battling imposter syndrome.

We’ll explore how this comparison mindset can lead to second-guessing your ideas, holding back on showing up consistently, and robbing your audience of the unique value only you can offer. Plus, we’ll discuss why this cycle of doubt is holding you back from building a sustainable, values-driven coaching business.

If you’ve ever struggled with self-doubt or felt stuck in the comparison trap, this episode is for you. Tune in to learn how to shift your mindset and start focusing on what truly matters for your business growth and client impact.

Key Takeaways:

• How social media comparison impacts your confidence as a coach
• The truth behind the highlight reel and why it’s misleading
• Why second-guessing your ideas keeps you from showing up consistently
• How imposter syndrome steals your ability to connect with your audience
• Why comparing your progress to others only leads to more doubt

Keywords/SEO: online coaching, imposter syndrome, social media comparison, online coach struggle, self-doubt in business, confidence for coaches, show up consistently, business mindset, build your brand, authenticity in coaching, coaching business growth, mindset shift, business advice for coaches, personal growth for coaches, overcoming self-doubt, values-driven business, building a sustainable coaching business

Q1: How can I adjust my messaging to attract higher-paying clients?

The biggest misconception? Thinking you need to speak or act differently to attract higher-paying clients. The truth is, your pricing depends on the type of client you’re targeting - not the other way around.

Here’s how to adjust your messaging based on your audience:

• For new mums on maternity leave:
  • Likely lower disposable income.
  • Focus on creating a lower-cost, high-support offer (e.g., a group program).
  • Create content that empathizes with their unique struggles and highlights community benefits.
• For corporate women in their 40s:
  • Likely higher disposable income.
  • Offer higher-cost programs with fewer touchpoints but more tailored solutions.
  • Create content showcasing the possibilities and transformation they’re seeking.

Remember, price doesn’t equal ease of sale—you still need to craft messaging that resonates deeply with your audience.

Q2: How do I identify the language my audience actually uses to describe their problems?

The best sources for authentic client language:

• Enquiry forms, DMs, and sales calls: Pay close attention to the exact words and phrases people use when reaching out to you.
• Weekly check-ins with new clients: Focus on those in their first 1-3 months for the freshest insights.
• Avoid relying solely on testimonials: While great for social proof, they often reflect the success story and may feel too far removed from where your audience currently is.

Crafting effective messaging is all about knowing who you’re speaking to and reflecting their needs, desires, and challenges back to them. Whether you’re looking to attract higher-paying clients or refine your language, this episode is packed with actionable insights to level up your coaching business.

Are you chasing quick wins on social media - likes, followers, or viral posts - only to find your inbox empty of quality leads?

In this episode, we dive into why quick wins won’t cut it if your goal is to attract dream clients who are desperate to work with you.

Using the analogy of brewing coffee (because who doesn’t love a good coffee chat?), I’ll explain why quality takes time and how The Efficient Coach’s Ideal Client Compass helps you create content that connects deeply with your audience.

Here’s what you’ll learn in this episode:

• Why chasing likes and followers won’t get you the leads you want.
• The key to creating content that has your ideal clients saying, “It felt like you were speaking to me!”
• Why quality content takes time - and why it’s worth it.
• How The Ideal Client Compass can transform the way you think about your audience and your content.

If you’re ready to stop chasing surface-level metrics and start brewing the kind of content that brings high-quality leads pouring into your inbox, this episode is for you.

Are you stuck in the cycle of copying big-name influencers, hoping it’ll boost your coaching business?

In this episode, we’re diving into why mimicking their strategies often backfires and how it might even push your ideal clients away.

I’ll share how focusing on connection and authenticity can help you stand out, build trust, and attract the right audience - without chasing trends or trying to be someone you’re not.

If you’ve ever felt overwhelmed by what’s “working” for other coaches on social media, this episode is for you.

Let’s break free from the influencer copycat trap and get back to creating content that’s true to you.

What You’ll Learn in This Episode:

• The problem with copying influencers and chasing trends.
• Why what works for big influencers likely won’t work for you.
• How copying others dilutes your message and pushes ideal clients away.
• The key to building long-term trust and loyalty with your audience.
• Practical tips to create authentic, impactful content that resonates.

Key Takeaways:

• Trends come and go, but connection with your audience is timeless.
• Mimicking big influencers often leads to inauthenticity and disengagement.
• Your ideal clients are looking for YOU, not a copy of someone else.
• Ask yourself, “What will resonate deeply with the people I’m here to help?”

Who Is This Episode For?

• Online coaches feeling overwhelmed by social media trends.
• Coaches struggling to create content that feels authentic.
• Anyone who wants to stop copying influencers and start building a brand that truly resonates.

SEO Keywords:

• Social media content for online coaches
• How to attract coaching clients
• Authentic social media strategy
• Why copying influencers doesn’t work
• Build trust with coaching clients
• Create meaningful content for your audience
• Social media tips for online coaches
• Stop chasing trends in business
• How to stand out as a coach online

In this episode, I share the story of how going viral in 2018 brought me attention, followers, and even a McDonald’s TV advert - but no clients, no leads, and no income.

If you’ve ever thought going viral is the secret to building a successful coaching business, this episode will challenge that belief.

Learn why engagement with your ideal audience is more important than likes and shares and discover practical tips to focus on the content that drives real results.

What You’ll Learn in This Episode:

• The story of how my viral post took over the internet.
• Why going viral didn’t translate into clients or income.
• The biggest mistake coaches make when chasing social media success.
• How to create content that connects with your ideal clients.
• Why building trust and solving problems beats viral moments every time.

Who This Episode Is For:

• Online fitness coaches who want to grow their business sustainably.
• Coaches who feel frustrated by low engagement on social media.
• Entrepreneurs struggling to balance content creation with client attraction.
• Anyone who’s tired of chasing likes and shares without seeing business growth.

Key Quotes:

• "Going viral isn’t the solution to growing your coaching business—it’s a distraction."
• "10 engaged followers are worth more than 10,000 people who don’t care about what you offer."
• "Focus on solving your audience’s problems, not impressing strangers on the internet."

If this episode resonated with you, please subscribe to the podcast, leave a review, and share it with a fellow coach! Your support helps me create more content that serves you.

Related Keywords for SEO:

• Online coaching business growth
• Social media marketing for coaches
• Content strategy for fitness coaches
• How to attract coaching clients
• Coaching business tips
• Why going viral doesn’t work
• Social media engagement vs. followers
• Building trust with clients
• Effective social media strategies for coaches
• Target audience content creation

Social media for online coaches can feel like an endless maze - algorithm updates, trending content formats, and the constant pressure to stay relevant. But what if I told you that trying to “play the algorithm” is actually hurting your coaching business?

In this episode, I dive into the hidden costs of chasing social media trends and prioritising algorithms over authenticity. Whether you’re an online fitness coach, mindset coach, or life coach, you’ll learn why focusing on what works for the platform instead of your target audience could be the reason your content isn’t converting followers into paying clients.

What You’ll Learn in This Episode:

1. Why social media feels overwhelming for coaches who run online businesses.
2. The biggest mistakes coaches make when creating content, including:
   • Losing authenticity by copying trending ideas that don’t fit your brand.
   • Diluting your message, making it harder to attract ideal clients.
   • Failing to connect with your audience because your content feels generic.
3. A reflective question to help you shift your focus:
   "What would your content look like if you stopped chasing trends and created posts tailored to your dream client’s needs?"

Why This Matters:
If you’re an online coach trying to grow your coaching business on Instagram, TikTok, or Facebook, it’s tempting to focus on hacks and trends that promise fast growth. But here’s the truth - trendy content might boost engagement temporarily, but it won’t build the trust and connection you need for long-term client retention or a sustainable coaching business.

Who This Episode Is For:

• Coaches struggling to balance authentic marketing with social media demands.
• Fitness, health, and mindset coaches who feel stuck in the content creation hamster wheel.
• Anyone tired of chasing likes, views, or the “perfect” Instagram reel to grow their business.