In today’s episode, I’m sharing a personal story I’ve never told before - about how I got caught up in the comparison game, obsessively watching other coaches' financial success, and trying to replicate their exact strategies. But here’s the truth: copying others didn’t work.

In fact, it left me frustrated and stuck.

Tune in to hear about my journey of realising that the key to true success isn’t in mimicking someone else’s blueprint, but in finding my own voice, values, and approach to business. If you’ve ever felt the pressure to imitate other coaches or felt like you’re getting nowhere, this episode is for you.

Key Takeaways:

• The dangers of copying other coaches’ strategies without staying true to your own values.
• Why focusing on your unique voice and perspective is essential for building trust and attracting aligned clients.
• How to stop imitating and start creating your own blueprint for business success.
• The role of authenticity in building a sustainable online coaching business.

If you’re an online coach looking to scale your business, create deeper client connections, and stop wasting time copying others, this episode will give you a fresh perspective on what truly works.

In this episode, we dive deep into the dangerous cycle of comparing yourself to other online coaches on social media. It’s easy to fall into the trap of thinking others have it all figured out - better content, more followers, and perfect programs.

But the truth is, social media is often a highlight reel, and when you constantly compare yourself, you risk feeling inadequate and battling imposter syndrome.

We’ll explore how this comparison mindset can lead to second-guessing your ideas, holding back on showing up consistently, and robbing your audience of the unique value only you can offer. Plus, we’ll discuss why this cycle of doubt is holding you back from building a sustainable, values-driven coaching business.

If you’ve ever struggled with self-doubt or felt stuck in the comparison trap, this episode is for you. Tune in to learn how to shift your mindset and start focusing on what truly matters for your business growth and client impact.

Key Takeaways:

• How social media comparison impacts your confidence as a coach
• The truth behind the highlight reel and why it’s misleading
• Why second-guessing your ideas keeps you from showing up consistently
• How imposter syndrome steals your ability to connect with your audience
• Why comparing your progress to others only leads to more doubt

Keywords/SEO: online coaching, imposter syndrome, social media comparison, online coach struggle, self-doubt in business, confidence for coaches, show up consistently, business mindset, build your brand, authenticity in coaching, coaching business growth, mindset shift, business advice for coaches, personal growth for coaches, overcoming self-doubt, values-driven business, building a sustainable coaching business

Q1: How can I adjust my messaging to attract higher-paying clients?

The biggest misconception? Thinking you need to speak or act differently to attract higher-paying clients. The truth is, your pricing depends on the type of client you’re targeting - not the other way around.

Here’s how to adjust your messaging based on your audience:

• For new mums on maternity leave:
  • Likely lower disposable income.
  • Focus on creating a lower-cost, high-support offer (e.g., a group program).
  • Create content that empathizes with their unique struggles and highlights community benefits.
• For corporate women in their 40s:
  • Likely higher disposable income.
  • Offer higher-cost programs with fewer touchpoints but more tailored solutions.
  • Create content showcasing the possibilities and transformation they’re seeking.

Remember, price doesn’t equal ease of sale—you still need to craft messaging that resonates deeply with your audience.

Q2: How do I identify the language my audience actually uses to describe their problems?

The best sources for authentic client language:

• Enquiry forms, DMs, and sales calls: Pay close attention to the exact words and phrases people use when reaching out to you.
• Weekly check-ins with new clients: Focus on those in their first 1-3 months for the freshest insights.
• Avoid relying solely on testimonials: While great for social proof, they often reflect the success story and may feel too far removed from where your audience currently is.

Crafting effective messaging is all about knowing who you’re speaking to and reflecting their needs, desires, and challenges back to them. Whether you’re looking to attract higher-paying clients or refine your language, this episode is packed with actionable insights to level up your coaching business.