In this episode, I share the story of how going viral in 2018 brought me attention, followers, and even a McDonald’s TV advert - but no clients, no leads, and no income.

If you’ve ever thought going viral is the secret to building a successful coaching business, this episode will challenge that belief.

Learn why engagement with your ideal audience is more important than likes and shares and discover practical tips to focus on the content that drives real results.

What You’ll Learn in This Episode:

• The story of how my viral post took over the internet.
• Why going viral didn’t translate into clients or income.
• The biggest mistake coaches make when chasing social media success.
• How to create content that connects with your ideal clients.
• Why building trust and solving problems beats viral moments every time.

Who This Episode Is For:

• Online fitness coaches who want to grow their business sustainably.
• Coaches who feel frustrated by low engagement on social media.
• Entrepreneurs struggling to balance content creation with client attraction.
• Anyone who’s tired of chasing likes and shares without seeing business growth.

Key Quotes:

• "Going viral isn’t the solution to growing your coaching business—it’s a distraction."
• "10 engaged followers are worth more than 10,000 people who don’t care about what you offer."
• "Focus on solving your audience’s problems, not impressing strangers on the internet."

If this episode resonated with you, please subscribe to the podcast, leave a review, and share it with a fellow coach! Your support helps me create more content that serves you.

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• Online coaching business growth
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• How to attract coaching clients
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• Why going viral doesn’t work
• Social media engagement vs. followers
• Building trust with clients
• Effective social media strategies for coaches
• Target audience content creation