• The Backstory on Marketing and AI

  • By: Guy Powell
  • Podcast

The Backstory on Marketing and AI

By: Guy Powell
Listen for free

  • Summary

  • Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
    Copyright 2024 Guy Powell
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Episodes
  • What is Your Purpose Playbook? An Inside Scoop With The Authors

    What is Your Purpose Playbook? An Inside Scoop With The Authors
    Sep 27 2024

    Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment.

    In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels.


    "The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.


    In this episode:


    Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.


    Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.


    Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.


    Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.


    Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.


    Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!


    #PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams
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    36 mins
  • What's Really Happening with Third-Party Cookies? With CEO Jeff Greenfield

    What's Really Happening with Third-Party Cookies? With CEO Jeff Greenfield
    Jul 26 2024

    Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising.

    What's Really Happening with Third-Party Cookies?

    Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period.


    "The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.


    Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.


    Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live.


    Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!


    Follow us on Facebook: https://www.facebook.com/profile.php?...

    Website: https://prorelevant.com/


    What's your backstory?
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    35 mins
  • What Should Marketers Know About Automating with AI? With CEO Michael Greenberg

    What Should Marketers Know About Automating with AI? With CEO Michael Greenberg
    Jul 19 2024

    Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.

    In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

    Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

    We'll cover practical tips on:

    -integrating AI technologies

    -overcoming common challenges

    -leveraging AI to drive measurable improvements

    Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

    Don’t miss out on these expert insights.

    Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

    Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

    Follow us on Facebook: https://www.facebook.com/profile.php?id=61553143494779

    Website: https://prorelevant.com/


    What's your backstory?
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    52 mins

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