Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment.

In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels.

"The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.

In this episode:

Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.

Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.

Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.

Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.

Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.

Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!

#PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising.

What's Really Happening with Third-Party Cookies?

Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period.

"The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.

Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.

Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live.

Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!

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What's your backstory?

Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.

In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

We'll cover practical tips on:

-integrating AI technologies

-overcoming common challenges

-leveraging AI to drive measurable improvements

Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

Don’t miss out on these expert insights.

Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

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Website: https://prorelevant.com/

What's your backstory?

Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities.

In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.

Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.

Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!

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What's your backstory?

How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators.

In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

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What's your backstory?

Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike.

In this interview, Nick dives deep into how AI is reshaping the landscape of copywriting, from automating content creation to enhancing data-driven marketing strategies. He discusses the significant role data plays in fueling AI advancements, providing marketers with unprecedented insights and capabilities. However, with these technological advancements comes a growing concern about the loss of the human touch in marketing narratives.

Nick predicts a potential backlash from both consumers and marketers who value genuine human connections in communication. He shares his insights on finding the right balance between leveraging AI for efficiency and maintaining the authentic voice that customers trust and relate to.

Tune in to learn from Nick Usborne as he navigates the complex interplay between AI, data, and the human element in marketing. Whether you're a copywriter, a marketer, or simply fascinated by the impact of AI on creative professions, this episode offers valuable perspectives on adapting to and thriving in a rapidly changing digital landscape.

Don't forget to like, subscribe, and comment with your thoughts or experiences with AI in marketing and copywriting!

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What's your backstory?

In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the coming years.

According to Robert, while software often captures the spotlight, it is the advancements in hardware that will significantly propel AI forward. With a backdrop of increasing competition in hardware manufacturing—a 'war' that underscores the critical role of infrastructure in AI's capabilities—Robert explains how these technological strides are pivotal.

He discusses the high stakes and the immense potential that improved hardware holds for the future of AI, from enhancing processing speeds to enabling more complex computations and beyond.

Join us as Robert also navigates through the legal landscapes that companies and innovators must consider as they develop and deploy AI technologies.

Whether you're an AI enthusiast, a tech professional, or just curious about the future of technology, this conversation offers a deep dive into how hardware innovations are set to redefine the capabilities of AI and the legal battles that might shape this progress.

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What's your backstory?

Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, altering job roles, and what it means for professionals aiming to stay ahead in their careers.

In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond.

Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world.

For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.

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What's your backstory?