In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham kick off 2025 with an inspiring conversation that challenges traditional New Year’s resolutions.

Blending humor, personal anecdotes, and actionable advice, Cory and Lon discuss the transformative power of stepping beyond resolutions and adopting systems for sustained growth. They explore how micro changes can lead to macro impacts, emphasizing the value of habits, realistic timelines, and adaptability in achieving success.

As always, their dynamic banter and insights cover a range of topics—from celebrating podcast milestones to analyzing societal shifts—delivering a must-listen episode for entrepreneurs and go-getters looking to make 2025 their most impactful year yet.

Key Takeaways:

-Systems Over Resolutions: Establishing habits and systems promotes sustainable growth, while resolutions often falter without structure.

-Micro Changes, Macro Impacts: Small, consistent actions compound into significant results over time.

-Anti-Resolution Approach: Focus on implementable, manageable steps rather than lofty goals.

-Realistic Timelines: Setting achievable expectations helps maintain momentum and avoid burnout.

-Adaptability: Growth requires navigating setbacks and embracing change as part of the journey.

-Content Creation Matters: Consistency and engagement are key to building a loyal audience and driving success.

Resources Mentioned:

One Word That Will Change Your Life

Software and Services to Grow Your Business

Credits:

Hosted by: Cory Mosley, Business Growth Strategist

Co-Hosted by: Lon Graham, Sales Expert

Produced by: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025.

Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance.

This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up.

Key Takeaways:

• Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy.
• Brand recognition matters: A modern brand can increase recognition by up to 80%.
• First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence.
• The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities.
• Growth depends on perception: How your brand is seen and engaged with directly influences business success.

Resources Mentioned:

• Email hello@corymosley.com for a complimentary Brand Audit.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, host Cory Mosley teams up with dynamic co-host Dawne Brooks Gulla to dive into the art of in-person networking. Together, they unpack strategies for building meaningful connections that can transform your business. This isn’t just another networking tutorial—it’s a goldmine of practical, actionable insights designed for entrepreneurs eager to elevate their ventures through relationship-building.

From setting intentional goals to crafting a memorable elevator pitch, every moment of this episode is filled with expert guidance to help you maximize your networking efforts. Whether you’re just starting out or already a networking pro, this episode will refresh your approach to creating impactful business relationships.

Main Takeaways

• Set Clear Networking Goals: Define your purpose before attending events to ensure productive outcomes.
• Maximize Event ROI: Choose events that align with your business objectives.
• Strategic Networking: Build connections where your target audience or industry peers are most active.
• Leverage Social Media: Use digital platforms to amplify in-person interactions and expand your network.
• Master Conversational Skills: Employ open-ended questions to create meaningful dialogue.
• Perfect Your Elevator Pitch: Keep it memorable and authentic to leave a lasting impression.
• Smart Business Card Use: Reinforce valuable connections with intentional exchanges.
• Follow Up Effectively: Cement relationships by promptly connecting after events.

Resources Mentioned

• Positioned for Growth™ by Cory Mosley
• BNI Central Virginia

Credits

• Host: Cory Mosley, Business Growth Strategist
• Co-Host: Dawne Brooks Gulla, Empress of Networking
• Producer: Willie H.

Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham explore the critical "mindset" pillar of business success, discussing the fine line between distractions and opportunities.

Joined by leading voices in business transformation, the conversation draws from Jim Ziegler's impactful advice: "Beware of distractions disguised as opportunities."

This episode is packed with insights to help entrepreneurs and business leaders sharpen their focus, identify true opportunities, and cultivate the mindset needed for sustained growth.

Key Takeaways:

• Not all that glitters is gold: Many distractions appear as lucrative opportunities, requiring discernment to differentiate.
• Stay the course: Focusing on core objectives prevents diluted efforts and wasted resources.
• Understand opportunity costs: Carefully weigh the trade-offs of pursuing new ventures.
• Hidden costs are real: Overlooked expenses can make seemingly promising opportunities less profitable.
• Beware of burnout: Juggling too many ideas can stretch teams thin and lead to exhaustion.
• Align with your vision: Misaligned opportunities risk derailing your long-term goals and weakening your position as an industry expert.

Resources Mentioned:

• Positioned for Growth™ by Cory Mosley

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth. Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base. Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business. Topics Discussed:

• Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities.

• Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base.

• Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities.

• Clear Communication: Ensuring clients fully understand the range of services or products you offer.

• Trust and Rapport: Building on established client relationships for sustainable business growth.

Key Takeaways:

• Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities.

• Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers.

• Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream.

• Communicate Effectively: Clearly showcase all your offerings to maximize client value.

• Leverage Relationships: Build on existing trust to foster long-term partnerships.

Resources Mentioned: Positioned for Growth™ by Cory Mosley Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham are tackling a crucial topic for every entrepreneur: securing media coverage to elevate your brand.

From establishing thought leadership to leveraging media opportunities for growth, they share strategies to get your business noticed.

Plus, Cory highlights his latest book, Positioned for Growth™, a must-read for modernizing your business and achieving record revenues—available now on Amazon.

And for a fun twist, we reminisce about cereal mascots like Tony the Tiger, blending business insights with a dose of nostalgia.

Topics Discussed:

• Media Coverage Strategies: Practical tips for pitching yourself and your business to the media.
• Thought Leadership: Why being seen as an expert is key to building media presence.
• Actionable Media Steps: How to position your business for more exposure and opportunities.
• Position for Growth: An overview of Corey’s book, packed with insights for skyrocketing your business revenues.
• Cereal Nostalgia: A lighthearted look at cereal mascots and their role in shaping childhood memories.

Key Takeaways:

• Craft compelling pitches to gain media attention and elevate your brand.
• Establish yourself as a thought leader to build credibility and attract opportunities.
• Media coverage can be a game-changer for small businesses when done strategically.
• Position for Growth provides actionable steps to modernize and scale your business.

Resources Mentioned:

• Positioned for Growth™ by Cory Mosley

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Voice of Reason
• Produced by: Willie H.

Disclaimers

In this episode of Grow Business Podcast, Cory Mosley and Lon Graham, dive into one of the five pillars of business growth: "People." With humor and actionable insights, they provide real-world advice for small business owners who may not have the resources of a full HR department.

Discover the "trainable, coachable, replaceable" approach to team development, tailored for maximizing efficiency and addressing common people-management challenges.

Topics Discussed:

• The Five Pillars of Business Growth: A quick overview of mindset, sales, marketing, operations, and people, with this episode’s emphasis on the "People" pillar.
• Hiring and Firing Mistakes: Avoid common pitfalls by learning when to hire slow and fire fast.
• Employee Development Model: Building a strong team through the "trainable, coachable, replaceable" framework.
• Role Clarity & Communication: Tips on defining clear roles, setting priorities, and fostering effective communication in a small business setting.
• Training Program Essentials: Recommendations for developing a simple training program, including mentorship, shadowing, and creating a knowledge base for frequently asked questions.
• Building a Coaching Culture: How to establish a supportive coaching culture with regular communication and goal-setting activities.

Key Takeaways:

• Hiring and firing should be strategic to avoid costly mistakes.
• Developing employees to be trainable, coachable, and replaceable enhances team resilience.
• Clear roles and responsibilities, combined with open communication, are essential for small business success.
• A coaching culture with ongoing feedback helps employees grow and stay aligned with business goals

Resources Mentioned:

• Positioned for Growth™ by Cory Mosley, available on CoryMosley.com

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Voice of Reason
• Produced by: Willie H.

Disclaimers

In this episode, Cory Mosley and Lon Graham, tackle pressing business growth challenges, including navigating economic uncertainty, adopting new technology, building customer loyalty, and scaling strategically.

They dive into strategies for talent acquisition in remote work settings and discuss how businesses can adapt to technological disruption, especially with AI.

Milestone Celebration:
We’re celebrating our 50,000 downloads milestone! Thank you to our amazing listeners for helping us grow.

Key Takeaways:

• Position your business for stability amidst economic shifts.
• Embrace technology to streamline operations.
• Build a strong workplace culture for talent retention.

Disclaimers