In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth. Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base. Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business. Topics Discussed:

• Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities.

• Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base.

• Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities.

• Clear Communication: Ensuring clients fully understand the range of services or products you offer.

• Trust and Rapport: Building on established client relationships for sustainable business growth.

Key Takeaways:

• Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities.

• Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers.

• Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream.

• Communicate Effectively: Clearly showcase all your offerings to maximize client value.

• Leverage Relationships: Build on existing trust to foster long-term partnerships.

Resources Mentioned: Positioned for Growth™ by Cory Mosley Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers