Episodes

  • Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success

    Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
    Nov 19 2024
    In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.
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    17 mins
  • Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success

    Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
    Nov 12 2024
    In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!
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    19 mins
  • Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms

    Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
    Nov 5 2024
    In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.
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    20 mins
  • Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce

    Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
    Oct 29 2024
    In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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    19 mins
  • Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently

    Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently
    Oct 22 2024
    In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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    20 mins
  • Episode 93: Signs It's Time to Transition to a New Ecommerce Provider

    Episode 93: Signs It's Time to Transition to a New Ecommerce Provider
    Oct 15 2024
    In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.
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    20 mins
  • Episode 92: How to Choose the Right Ecommerce Agency for Your Business

    Episode 92: How to Choose the Right Ecommerce Agency for Your Business
    Oct 8 2024
    In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.
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    19 mins
  • Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success

    Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success
    Oct 1 2024
    In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.
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    19 mins