Commerce Today

By: Joshua Warren
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  • Summary

  • Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
    © 2024 CommerceToday.fm
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Economics Marketing
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Episodes
  • Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success

    Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
    Nov 19 2024
    In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.
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    17 mins
  • Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success

    Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
    Nov 12 2024
    In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!
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    19 mins
  • Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms

    Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
    Nov 5 2024
    In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.
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    20 mins

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