• Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce

  • Oct 29 2024
  • Length: 19 mins
  • Podcast

Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce

  • Summary

  • In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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